Global digital media company migme, just announce a new strategic partnership with leading fantasy sports platform CricBattle Inc., to launch fantasy sports ahead of the 2016 Indian Premier League (IPL) cricket season on the migme platform.
Founded in 2013, CricBattle is the only draft-based fantasy sport for cricket around the globe. CricBattle is the home of fantasy cricket, where they will be providing comprehensive fantasy products (draft, salary cap and prediction) to migme’s platform (http://migme.cricbattle.com), driving enhanced user experience, engagement and the sharing of revenues from premium activities.
The key terms of the partnership involve a revenue-share between both parties. CricBattle will pay migme a revenue-share based on the total purchased value of migme credits generated from users through the migme mobile and web platform. In addition, migme will also receive a share of revenues generated via the IPL’s partnering with media, leagues and sports companies to deliver paid league sponsorships, advertisements and white label products within the migme platform.
migme’s CEO, Steven Goh said: “Cricket is a global sport and we are excited to bring this fantasy game to our migme platform. Fantasy cricket provides more engagement for our users, where fans can enrich their experience by interacting with social and premium activities, helping to drive overall revenues.”
CricBattle Founder and CEO Rakesh Desai said: “As we continue our mission to make CricBattle the home of fantasy cricket, we truly believe that migme’s growing 32 million* monthly active user base will create tremendous opportunity for us to expand our player base across the region, in particular throughout India and South Asia.”
CricBattle will be officially launched on the migme platform at the start of the IPL season on 9 April 2016. The IPL is broadcast around the world to approximately 182 million viewers via TV networks, including ESPN, Sony, Astro, SuperSport, Sky Group and the Times Group.
To participate in CricBattle’s fantasy competition for the IPL cricket, users on migme will be required to login to the CricBattle fantasy league using their migme login, where migme credits will be accepted as a form of payment for subscription or download fees, in-game transactions and other transactions within the migme platform. Both free and paid leagues will be offered on the migme platform.
migme shared that initial beta testing in India of the CricBattle fantasy sports for cricket on the migme platform generated significant enthusiasm and excitement.
migme member Farhangajra, 20 from Gujarat, described his first experience: “It’s unbelievable and what a genius step by migme. Me and my friends enjoy playing CricBattle, even more so than watching the World Cup.”
In 2016, India will be a key growth market for migme. To facilitate this growth, in March migme signed a new partnership with one of the country’s leading entertainment and sports agencies, Creative Artists Agency and also established a key strategic relationship with one of the world’s leading photo and video mobile app. developers Meitu.