X Wallet Announces Edison Chen as New Brand Ambassador: AI Reborn Technology Revives the Millennium-Era Icon, Opens a Cross-Generational Dialogue

Automated AI Credit Approval Delivers Efficient Loan Experience, Unlocking the Potential of Digital Inclusive Finance

HONG KONG SAR – Media OutReach – 28 May 2026 – X Wallet, Hong Kong’s leading smart financial services platform, is delighted to announce the official appointment of renowned Asian entertainer, artist, and entrepreneur Mr. Edison Chen as its brand ambassador for 2026 to 2027. To mark the occasion, X Wallet unveils its new cross-generational visual campaign. The centerpiece of this campaign lies in the cutting-edge use of “AI Reborn¹” technology, which flawlessly recreates Edison’s iconic on-screen persona from the early 2000s. When the “Millennial Edison” engages in a time-defying dialogue with “the Mature and Stylish Edison in 2026,” it not only sparks collective cultural resonance across the public but also simultaneously echoes X Wallet’s hallmark AI-powered smart loan approval technology.

[Edison Chen: “Time and Money, Achieved in One Step!” — X Wallet 2026 AI Generation Campaign]

When Trendsetter Tells a FinTech “Encounter”: The Intrinsic Resonance of Dual AI Empowerment

This campaign has garnered widespread attention across both the marketing and technology industries. According to the X Wallet team, collaborating with Edison Chen goes far beyond a conventional commercial endorsement; it stems from a profound alignment of core development philosophy. Edison’s distinct personal style, along with his trend-setting foresight and relentless drive for breakthroughs, perfectly mirrors X Wallet’s ongoing mission to revolutionize traditional lending experiences through innovative financial technology.

The deeper synergy lies in dual AI empowerment:

• Visual Dimension: Through “AI Reborn,” Edison’s look, vocal traits, and signature facial expressions from the early 2000s are meticulously reconstructed, making the impossible a reality and seamlessly enabling a cross-generational dialogue.
• FinTech Dimension: Seamlessly integrated with X Wallet’s proprietary AI approval system, the campaign highlights the platform’s ability to eliminate cumbersome manual reviews, delivering a fully automated, lightning-fast loan approval experience. The theme of “Dialogue Between Past And Future” symbolizes X Wallet’s commitment to unlocking infinite possibilities for users through advanced AI innovation.

Redefining “Fast and Autonomous” for the New Generation

In the newly released commercial, Edison embodies decisiveness and confidence — qualities modern individuals aspire to when facing life’s choices. X Wallet aims to inspire the market with the empowering message: “Take control of your finances, embrace life’s challenges without fear.” Powered by advanced AI, users can submit applications via the X Wallet app, enjoying a seamless, convenient experience without the need for physical presence. This perfectly aligns with Hong Kong’s fast-paced digital lifestyle, encapsulated in the campaign’s core message: “Time and Money, Yours at Once.”

Mr. Mercer Ng, Marketing Director of X Wallet, remarked: “Edison has always been a cross-generational icon of trend culture. By leveraging cutting-edge AI technology to recreate his dashing persona from the millennial era across time and space, we are not only embarking on a daring visual aesthetic and artistic experiment but also reaffirming X Wallet’s unwavering determination to pioneer innovation in financial technology.

We are immensely honored to collaborate with Edison on this year’s trio of brand-conceptual blockbusters. Beyond the sensorially stunning main theme campaign, the public will also witness Edison’s uniquely stylish performance in the ‘mini-theater’ ad series for X Wallet’s two core products—’X Cash.AI‘ and ‘X Loan‘.

Just as the three commercials convey, technology shatters all conventional rules and boundaries. X Wallet’s smart AI lending solutions are engineered to unlock maximum financial flexibility for our customers across both time and space. Looking ahead, we will continue to deepen the application of AI technology within inclusive finance, delivering a smoother and secure smart credit experience to the public.”

X Wallet’s new annual campaign will roll out across Hong Kong’s prime commercial districts, including MTR stations, major social platforms, and streaming services, accompanied by limited-time promotional offers.

1. Disclaimer on “AI Reborn Technology and Image Rights”

The “AI Reborn” technology used in X Wallet’s 2026 campaign, encompassing the visual likeness, voice, and associated rights of Mr. Edison Chen during his youth, has been fully and formally authorized and confirmed by Mr. Edison Chen himself and the respective lawful copyright owners. The AI-generated imagery and audio are intended solely for X Wallet’s brand image and annual promotional campaigns, and do not represent any political, social, or third-party stance. Any unauthorized third party is strictly prohibited from intercepting, reproducing, modifying, distributing, or utilizing these materials in any form for secondary AI model training or commercial purposes.

2. Disclaimer on “Lightning-Fast Loan Approval”

According to internal statistics from 1 January 2026 to 31 March 2026, the average approval time for the X Cash.AI Loan was within 5 seconds. Approval time refers to the duration from the submission of a completed application to the completion of the A.I. system’s assessment. Actual time required may vary depending on individual circumstances. The Company reserves the right of final approval; terms and conditions apply.

Hashtag: #XWallet

The issuer is solely responsible for the content of this announcement.

About X Wallet

Founded in 2014, Zero Finance is a Hong Kong-based FinTech enterprise specializing in inclusive finance and digital wealth management. The group integrates big data and AI algorithms into lending services, driving digital transformation in personal and commercial smart finance.

Its flagship mobile application, X Wallet, provides fully automated digital credit solutions tailored for the Hong Kong market. Powered by its proprietary AI-based smart approval system, the platform uses advanced data computation to deliver instantaneous automated credit assessments. Engineered around the diverse financial needs of users, X Wallet features two core intelligent credit products: “XLoan,” which offers an ultra-fast experience paired with extended repayment terms, loan amount up to HK$1 Million¹; and “X Cash.AI,” a highly flexible, fully app-driven solution characterized by zero human intervention, empowering users with instant approval², 24/7 on-demand borrowing and repayment³ alongside customizable credit lines.

Zero Finance is a member of the Hong Kong Professional Lenders Association and has received multiple industry accolades, including the e-Brand Awards – The Best FinTech App and Excellence Awards – Excellence in Innovative FinTech App.

Official Website: https://www.xwallet.hk/en/

¹ Approval subject to individual circumstances and Company discretion.
² Avg. A.I. approval time within 5s (based on internal stats 1/1/26–31/3/26). Actual time depends on individual circumstances. Final approval subject to the Company’s discretion.
³Excludes maintenance; actual time varies by case. Final approval subject to individual circumstances and Company discretion. T&Cs apply.

Licensed Company Information:
Zero Finance Hong Kong Limited | Money Lender License No.: 0666/2025
Customer Service Hotline: 2531 0333
Warning: You have to repay your loans. Don’t pay any intermediaries.
Subsidiary of Zero Fintech Group Limited (00093.HK).