Audi and adidas Unveil Global Collection Ahead of Formula 1 Debut

With Audi set to enter Formula 1 as a full factory team this March, the German marque is marking its arrival in motorsport’s pinnacle with a global merchandise launch. The inaugural adidas x Audi Revolut F1 Team collection officially goes on sale from 19 February, giving fans worldwide the chance to show their support in style.

A New Era in Formula 1

Audi’s entry into Formula 1 under the Audi Revolut F1 Team banner signals a bold new chapter for the brand. Beyond competing on track, the company aims to build a global community that extends beyond motorsport, and fashion is playing a key role in that strategy.

Developed in collaboration with adidas, the new collection features more than 160 apparel items and accessories, spanning both official teamwear and lifestyle fanwear. Both lines are designed to deliver premium standards of quality, comfort and performance.

Fanwear Meets Everyday Style

The fanwear collection blends modern lifestyle aesthetics with performance-inspired sportswear. It includes three core segments:

• DNA Range – Essential pieces built around the team’s primary colours and identity, forming the foundation of the collection.
• Elevated Fanwear Range – Clean, lifestyle-driven designs with subtle branding for everyday wear.
• Driver Merchandise – Exclusive items dedicated to the team’s drivers, Nico Hülkenberg and Gabriel Bortoleto.

The lineup includes T-shirts, hoodies, jackets, caps and footwear, designed not just for race weekends but for daily wear. Throughout the season, limited-edition special drops will further expand the range, celebrating the evolving identity and culture of the Audi Revolut F1 Team.

Performance-Driven Official Teamwear

The official teamwear was first revealed in Berlin in January, showcasing high-performance functional clothing developed using adidas’ latest sports technologies.

Each piece is purpose-built: lightweight athletic gear tailored for the drivers, ergonomically designed garments for engineers enduring long trackside hours, and durable, function-optimised apparel for mechanics handling demanding pit operations.

The design palette reflects Audi’s Formula 1 visual identity, featuring subtle grey and chalk tones inspired by the titanium-coloured paintwork of the Audi R26, accented by bold red details synonymous with the brand’s racing presence.

Global Availability from 19 February

The full adidas x Audi Revolut F1 Team collection, encompassing both Teamwear and Fanwear, will be available from 19 February via the team’s new e-commerce portal and selected adidas and Audi retail partners worldwide.

Fans can also shop part of the collection at the adidas pop-up store at the Audi House of Progress beginning in early March 2026.