This Chinese New Year, Far East Malls is celebrating the season of love, abundance and togetherness with a cheerful line-up of festive experiences starring fan-favourite SANRIO CHARACTERS. From exclusive merchandise and rewarding promotions to Instagram-worthy installations and retail pop-ups, shoppers can look forward to a joyful and heartwarming festive season across participating malls.
From 23 January to 8 March, shoppers across all Far East Malls can enjoy a highly anticipated Spend & Redeem promotion featuring adorable SANRIO CHARACTERS collectibles.
With a minimum spend of S$68 in a single receipt, shoppers can redeem a SANRIO CHARACTERS Festive Couplets (four-piece) set.
Those who spend S$180 in a single day, across a maximum of two combined same-day receipts, will receive both the Festive Couplets set and a limited-edition SANRIO CHARACTERS Reversible Orange Bag, complete with a matching acrylic keychain.
The reversible orange bags come in five colours inspired by each SANRIO CHARACTER’s iconic shade. One side features all five characters nestled in a festive hamper wearing playful orange hats, while the other side showcases a solo character motif in a charming pose. Ideal for carrying mandarin oranges during house visits, the bags add a pop of cuteness to festive outfits.
Pompompurin (Orange), Cinnamoroll (Blue) and Hello Kitty (Red) designs are available from 23 January, while My Melody (Pink) and Kuromi (Purple) designs will be released from 6 February. With limited quantities available, shoppers are encouraged to redeem early while stocks last.
In addition to spend-and-redeem rewards, shoppers can unlock festive surprises through a Chinese New Year in-app game on the shopFarEast app.
With a minimum spend of S$38 in a single receipt uploaded to the app, shoppers can participate in the seasonal game, where mystery doors hide delightful prizes. Set in a cosy SANRIO CHARACTERS village, the game features charming animations and rewards players with exclusive treats such as dining vouchers, Far East Malls e-Vouchers, up to 8,888 shopFarEast points and more.
Far East Malls is transforming its spaces with festive installations featuring SANRIO CHARACTERS dressed in their Chinese New Year best. Designed like welcoming homes adorned with colourful couplets, spring blooms and lanterns, the displays capture the warmth, harmony and joy of the season.
At Orchard Central, visitors can stroll along a pathway lined with red arches and blossoming florals that light up at night. A giant Hello Kitty towers over the pavilion at the entrance, creating a picture-perfect photo spot for families and friends.
At One Holland Village, larger-than-life SANRIO CHARACTERS installations fill the main atrium. Visitors can pose with My Melody and Kuromi outside their pink-themed abode, or snap photos with Pompompurin and Cinnamoroll at their cosy home. A vibrant mandarin tree stands at the heart of the atrium, symbolising abundance and togetherness, and bringing the Season of Love theme to life.
Festive decorations also extend to Clarke Quay Central, West Coast Plaza, Square 2 and more, where cheerful SANRIO CHARACTERS adorn entrances and walls with garlands, stickers and charming installations. Shoppers can spot mandarin trees and discover festive details throughout their mall visits.
SANRIO fans can also look forward to the return of SANRIO CHARACTERS retail pop-ups across multiple Far East Malls. These pop-ups will be available at Orchard Central from 5 January to 15 February, One Holland Village from 23 January to 8 March, and Clarke Quay Central from 6 January to 8 March, operating daily from 11am to 9pm.
The pop-ups feature a wide range of merchandise and collectibles, including blind boxes, plush toys, apparel and household items. Shoppers can also expect new and exclusive seasonal arrivals, making each visit a fun treasure hunt for Sanrio enthusiasts.
shopFarEast members can enjoy even more perks this festive season, from dining rewards and yusheng redemptions to festive goodies.
From 30 January to 6 March, members can redeem a complimentary limited-edition Festive Car Decal featuring all five SANRIO CHARACTERS in their Chinese New Year outfits. To redeem, members simply need to register their car IU in the shopFarEast app and present their profile and wallet page at the carparks of participating malls, including One Holland Village, Orchard Central, West Coast Plaza, Square2 and Clarke Quay Central. Redemption dates may vary by mall and are subject to availability.
Adding to the excitement, from 6 February to 6 March, every Friday between 5pm and 7pm, shoppers spotted with the SANRIO CHARACTERS Festive Car Decal at participating malls stand a chance to win a S$50 Far East Malls e-Voucher, with five winners selected at one mall each week.
New users can sign up for shopFarEast on the app and enter the promo code SOL26 to receive a S$5 Far East Malls e-Voucher.
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