LEGOLAND Malaysia and LEGO Ferrari Unveil Asia’s First Build & Race Attraction

LEGOLAND Malaysia Resort is teaming up with LEGO Ferrari to bring Asia its first-ever Build & Race attraction, opening in Q4 2025.

LEGOLAND Malaysia Resort Vice President Cs Lim and Director of Sales & Marketing Thila Munusamy announcing the exclusive partnership with LEGO® Ferrari for Asia’s first Build & Race attraction

This groundbreaking experience combines Ferrari’s legendary motorsport spirit with the creative fun of LEGO play, giving guests the chance to build, test, and race their very own LEGO Ferrari cars. The launch marks a major milestone in the global collaboration between LEGO, Ferrari, and LEGOLAND Resorts, and Asia is the first to experience it.

The announcement kicked off at Pavilion Bukit Jalil, where LEGOLAND Malaysia Resort is hosting an exclusive roadshow from 12–21 September. Visitors can get a first taste of the Ferrari-fueled fun with interactive activities and special giveaways, including:

  • Build & Race Zone – design and test your own LEGO car creations.
  • Ferrari Photo Spots – pose on the winners’ podium with a LEGO trophy against immersive Ferrari-themed sets.
  • Mascot Meet & Greet – snap photos with Ollie in his racing gear.
  • Fan Games & Giveaways – win LEGO playsets worth up to RM 2,000.
  • Ferrari Displays – admire detailed LEGO Ferrari models and sets.
  • Speed Build Challenge – kids can compete to build the fastest LEGO car for exclusive prizes.
  • Roadshow-Only Promotions – enjoy special LEGOLAND Malaysia Resort ticket and annual pass offers, plus up to RM 300 in cash voucher giveaways.

The new attraction comes on the heels of LEGOLAND Malaysia’s exciting expansions, including MINILAND Singapore and the world’s first LEGO Flower Garden MINILAND, further cementing its reputation as the ultimate family holiday destination in Southeast Asia.

Irone Kim

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