Frasers Property Singapore Launches Heartfelt SG60 Campaign to Raise $100,000 for Charity

Frasers Property Singapore is marking Singapore’s 60th birthday with a powerful community campaign titled Our Love Letter to Singapore. Running from 7 July to 3 August 2025, the initiative aims to raise S$100,000 for SGSHARE, a Community Chest movement supporting caregivers, seniors, and persons with disabilities. Every dollar donated will be matched by Frasers Property Singapore, with proceeds going to Caregivers Alliance and SG Enable.

Snap, Donate, and Make a Difference

Across ten participating malls, roving vending machines invite shoppers to strike a heart pose, donate S$10, and receive a limited-edition SG60 LINE FRIENDS tote bag. The campaign kicks off at Tampines 1, Northpoint City, White Sands, The Centrepoint, and Waterway Point from 7 to 20 July, before moving to Causeway Point, Eastpoint Mall, Tiong Bahru Plaza, Hougang Mall, and Valley Point from 21 July to 3 August.

Tiong Bahru Plaza: A Global Foodie Celebration

From 28 July to 31 August, Tiong Bahru Plaza will host the Local Meets Global Food Fair: SG60 Edition, fusing beloved hawker flavours with international bites. The festivities include a Kampong Spirit Pop-Up Bar, live music, and nostalgic activities such as traditional games and retro Mamashop experiences. Shoppers can also enjoy the Tikam Tikam game with a S$30 spend and redeem a Pocket Makan Club Blindbox designed by artist Si Qi with S$60 spent.

Project Red Dot: A Striking Tribute

A striking art installation titled Project Red Dot will dot the landscape of five malls—Century Square, Northpoint City, Waterway Point, Tiong Bahru Plaza, and Tampines 1—with 180 oversized red balls. This symbolic display celebrates Singapore’s growth from humble beginnings to global success. Visitors are encouraged to share their snaps online and join in the visual tribute.

Celebrate Local Heritage at Waterway Point

From 21 to 27 July, Waterway Point will host the acclaimed Mad About Singapore exhibition, showcasing iconic architecture and cultural landmarks that embody Singapore’s identity. This marks Frasers Property’s second collaboration with the beloved annual showcase.

Kampong Vibes and Aromatic Memories at Causeway Point

At Causeway Point’s Level 1 Atrium, the Chill Lah Lounge by OSIM runs from 4 to 17 August. Expect retro games, old-school snacks, and a tote colouring station. The spotlight is on OSIM’s Limited Edition Singapore Eco Orchid Fragrance Oil—a scent inspired by the nation’s resilience and beauty.

Join the National ‘Mahjulah Moment’

On 9 August, National Day, malls across the island will pause for a unified ‘Mahjulah Moment’, broadcasting the National Anthem and Pledge. White Sands will also screen the live National Day Parade at its main entrance.

Exclusive Deals and Collectibles

From 1 August to mid-September, Northpoint City, Eastpoint Mall, and White Sands offer an exclusive SG60 Ang Ku Kueh Girl bottle redemption with minimum spending. Other highlights include 60-point FRx eDeals, 60-cent food offers at Tiong Bahru Plaza, and the SG60 Lifestyle Fair at Tampines 1 from 11 to 17 August.