As Disney marks its 100th anniversary this year, The LEGO Group invites families to share the wonder of storytelling, imagination, and creative play that LEGO Disney has inspired over the last 24 years.
From now to 30 July 2023, The LEGO Group will be running a series of exciting promotions and gifts with purchase for LEGO Disney sets in celebration of Disney 100 Years of Wonder. Using the ultimate creative medium of the LEGO brick, the two long-standing partners will honour fan-favourite Disney moments and capture the magic of exciting new Disney stories through its Share the Wonder video series and Making Wonder the Series, and bring friends and families together to dream, build and create with magical new LEGO Disney products and play experiences unveiled throughout 2023.
The LEGO Group kicked off its celebration of Disney’s 100th anniversary in March by recreating some of the most beloved Disney movie moments in iconic LEGO brick form as part of its #SharetheWonder video series. The three-part series featured scenes from timeless Disney and Pixar movies and encouraged fans to share their own favourite LEGO-built Disney moments on social media using #SharetheWonder.
Later in April, The LEGO Group and Disney also teamed up with talents to create wondrous videos under the Making Wonder the Series that put a fun LEGO twist on popular Disney themes in honour of the storytellers, fans and families who together spark the wonder and magic of Disney. Both the Share the Wonder and Making Wonder the Series videos can be found on LEGO.com, LEGO social channels and Disney’s YouTube.
As Disney100 is a celebration of timeless storytelling and unforgettable characters that have entertained and inspired people of all ages for a century, The LEGO Group also reveals its first collection of Disney100 products to help fans of all ages experience the magic of LEGO Disney storytelling.
Exclusively available at LEGO Certified Stores and LEGO Official Store on Lazada, Shopee, and Amazon.
From 9 June to 16 July 2023, stand a chance to receive a gift-with-purchase exclusive to LEGO Certified Stores, while stocks last. With a minimum spend of SGD250 on any LEGO Disney-themed playsets, receive a free 40478 Mini Disney Castle set that is worth SGD59.90.
A line-up of other attractive gift-with-purchases will also be available at other participating Toys“R”Us Stores, LEGO Official Store on Lazada and Shopee as well as major retailers and department stores in Singapore.
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