Ben & Jerry’s introduces its newest Moo-phoria Mocha Fudge Brownie featuring a better and sweeter flavor with 36% less fat compared to standard ice cream.

Moo-phoria Mocha Fudge Brownie is a perfect composition of cold brew mocha ice cream full of fudgy brownies and marshmallow swirls – and, of course, less fatty with only 150 – 160 calories per serving. According to Ben & Jerry’s, Moo-phoria is made with organic skim milk, FairTrade sugar and vanilla, and contains no sugar alcohol or sugar substitutes.

You can now hit the gym without sacrificing your favourite ice cream dessert, or the guilt of indulging one. Moo-phoria Mocha Fudge Brownie will retail across FairPrice and Cold Storage outlets islandwide and online at Redmart at $14.90 starting 8 September 2019.

To enjoy it with a friend, you may purchase any two Ben & Jerry’s Moo-phoria pint for only $23.90.

Ben & Jerry’s Make Your Moo-ve Challenge

Along with the arrival of its new flavour, Ben & Jerry’s also partners with Boulder Movement for the first ice cream and bouldering collaboration for the Make Your Moo-ve Challenge – a fun workout that helps burn calories in a shorter time.

Date and Time: 7 September (10 AM – 8 PM); 8 September 2019 (10 AM – 5 PM)
Venue: Boulder Movement, OUE Downtown Gallery, GA ShentonWay #B1-03, Singapore 068815
Admission: $30 standard entry fee; FREE for Boulder Movement’s Members

Sign up now here. For more info about Ben & Jerry’s, visit here.