Say Hello to Smudge-Proof, Long-Wear Lashes With Heroine Make’s New Mascara Launch

Beauty lovers looking for longer-lasting, smudge-proof lashes now have something new to try, as Japanese beauty brand Heroine Make rolls out its renewed Super Waterproof Mascara range in Singapore. The upgraded line focuses on stronger curl hold, smoother application and easier removal, designed especially for humid weather and stubborn Asian lashes.

The highlight of the update is its improved Strong Proof technology, which is designed to deliver up to 30 hours of curl hold. The mascara helps keep lashes lifted and defined from morning to the next day, while offering resistance against sweat, tears, oil and water to help minimise smudging and panda-eye moments.

The formula has also been refined with better anti-clump performance, using Smooth EX and Adhesion EX powders to help lashes go on more evenly and stay separated. It is also infused with a seven-ingredient lash care blend including camellia oil, argan oil, royal jelly extract, ginseng root extract, almond oil, wild rose oil and shea butter to help condition lashes during wear.

The range comes in two variants. The Long Up Mascara focuses on length and definition with fibre technology and a curved brush, available in Black 01, Brown 02 and a new Gray Black 03. 

The Volume Up Mascara is designed for fuller, more dramatic lashes using volume-building powders and a wider brush. Both retail exclusively at Don Don Donki, Welcia and online platforms at $24.90.

To make removal easier, the brand also introduced the Speedy Mascara Remover priced at $17.90. It comes with a comb-style applicator that helps coat each lash evenly, allowing the formula to break down waterproof mascara more effectively. It is designed to dissolve stubborn eye makeup without harsh rubbing, making removal gentler on lashes and the delicate eye area while keeping the process quick and fuss-free.

For more information, visit Heroine Make’s website here.