Exciting news for Peppa Pig fans and families alike! Shanghai is set to become home to Asia’s first and the world’s largest stand-alone Peppa Pig outdoor theme park. The groundbreaking announcement was made during a launch ceremony attended by officials from the Shanghai Chongming District Government, representatives from leading toy and game company Hasbro, and Max-Matching Entertainments Co., Ltd.
With an impressive investment of over 2.4 billion Chinese Yuan (approximately 331 million US Dollars), Max-Matching Entertainments has been appointed as the strategic long-term local partner for the project. Slated for a grand opening in 2027, the theme park marks Hasbro’s inaugural Peppa Pig outdoor attraction in Asia, promising an unforgettable experience for fans of all ages.
Spanning approximately 48 acres, the mega-theme park will be located on Changxing Island in Chongming, Shanghai. Situated just 91 kilometers north of Shanghai’s city center, or an hour and a half drive away, the island provides the perfect setting for this immersive entertainment destination.
The project aims to capitalize on Peppa Pig’s immense popularity in China, where it has captured the hearts of millions since its debut in 2015. With over 10 billion views and a wide range of merchandise available across major Chinese retailers, Peppa Pig has become a cultural phenomenon in the region.
Visitors to the Peppa Pig outdoor theme park can look forward to an array of attractions and experiences inspired by their favorite characters. From interactive rides to live shows and themed dining options, the park will offer endless opportunities for families to create lasting memories together.
As construction commences on this ambitious project, anticipation is already building among Peppa Pig fans across Asia. Stay tuned for further updates as Shanghai prepares to welcome the world’s largest Peppa Pig outdoor theme park in 2027.
