Watsons Marks 185 Years with Product Heroes, Smile Rewards and Buy 1 Get 1 Free Deals

Watsons Singapore is celebrating its 185th anniversary with a months-long campaign packed with rewards, sustainability efforts, and special deals, all centred around the products customers have continued to trust through the years.

Running from May to September 2026, the “185 Years of Smiles” celebration highlights 185 Product Heroes across beauty, health, personal care, and wellness categories. The campaign also introduces the interactive 185 Big Smile Rewards experience on the Watsons app, a new “Plant 185 Trees With Us” initiative in partnership with WWF Singapore, and limited-time Buy 1 Get 1 Free promotions.

From 14 May to 16 September 2026, Watsons’ Product Heroes campaign will spotlight tried-and-tested essentials that have become everyday staples for many shoppers. The curated list features products spanning health supplements, skincare, personal care, and Watsons’ own-brand range. These products will be highlighted in stores through dedicated shelf displays and featured online for easier browsing.

Among the featured Product Heroes are health products such as GNC Fish Oil, Holistic Way Super Lutein, Greenlife Omega Daily Omega 3, and Move Free Advanced Plus MSM + Glucosamine and Chondroitin. Watsons’ own-brand favourites include Watsons Paw Paw Foam Hand Wash, Watsons Super Mini Hand & Mouth Baby Wipes, and Target Pro by Watsons Moisturising Face & Body Lotion.

Beauty picks include AVENE Dermabsolu Intensive Resculpting Night Cream, ANESSA Perfect UV Sunscreen Skincare Milk SPF50+, Bio-essence Bio-Vlift 4V Face Lifting Cream, and Elixir Retinol Power Wrinkle Smoothing Cream. Personal care staples such as TSUBAKI Premium EX Repair Hair Mask, FINO Premium Touch Hair Mask Rinse-off Treatment, and Listerine Total Care Mouthwash also make the list.

Adding a playful touch to the anniversary celebrations is the 185 Big Smile Rewards campaign, available through the Watsons app from 18 May to 12 July 2026. Users can activate the feature, snap a photo of their smile, and receive a Smile Score that unlocks eCoupons for use online and in stores.

From 18 May to 14 June 2026, users who achieve a Smile Score of 100 can receive $6 off with a minimum spend of $60, while those scoring 99 and below will receive $2 off with a minimum spend of $30. From 15 June to 12 July 2026, the top reward remains the same, while the lower-tier reward increases to $3 off with a minimum spend of $40.

Watsons is also extending the anniversary celebrations into sustainability efforts with its “Plant 185 Trees With Us” initiative. In partnership with WWF Singapore, the programme will feature tree-planting activities in July exclusively for Watsons members. Customers can improve their chances of participating by purchasing Sustainable Choice products, identified by green labels both in stores and online.

To kick off the anniversary festivities, Watsons will also launch 185 Buy 1 Get 1 Free offers from 14 to 20 May 2026 across selected essentials in stores and online. Featured products include Blackmores Omega Mini High Concentrate Capsules, Holistic Way Probiotic 75 Billion, and GNC Gut Health Probiotic Plus Enzymes 25 Billion CFU under the health category.

Shoppers can also expect deals on Watsons Gel and Cream Hand Wash, Nutrabliss by Watsons Advanced Probiotics + Prebiotics Sachets, Banila Co Clean It Zero Original Cleansing Balm, Topicrem Ultra Moisturizing Body Milk, Beauty of Joseon Relief Sun Rice sunscreen, and electric toothbrushes from Oral-B and Systema.