CHAGEE Celebrates International Tea Day with New Jasmine Tie Guan Yin Series and Tea Workshops in Singapore

CHAGEE is marking International Tea Day this May with the launch of a new tea series and a lineup of tea inspired experiences designed to bring Singapore consumers closer to tea culture and craftsmanship.

Launching on 8 May, the new BO·YA Jasmine Tie Guan Yin Tea series joins CHAGEE’s existing BO·YA jasmine collection. The series draws inspiration from the ancient Chinese story of Boya and Ziqi, a tale centred on deep understanding and genuine connection through art and expression. CHAGEE says the philosophy behind the BO·YA series reflects the idea that carefully crafted tea will always find people who truly appreciate it.

The new blend combines floral jasmine notes with the orchid-like character of Tie Guan Yin, a well known variety of oolong tea. The Tie Guan Yin tea leaves are sourced from the high altitude tea gardens of Southern Fujian in China, while the jasmine flowers come from Hengxian in Guangxi, a region recognised for producing highly fragrant jasmine blooms.

The series will be available in two options: the BO·YA Jasmine Tie Guan Yin Milk Tea and the BO·YA Jasmine Tie Guan Yin Brewed Tea, both priced at S$4.90 for regular and S$5.90 for large sizes.

Alongside the drinks launch, CHAGEE is also introducing a collection of tea inspired merchandise, including a Tea Scented Charm, Tea Icons Keychain and Tea Roots Tumbler. Selected merchandise items will be available as part of bundle sets with BO·YA Family drinks during the promotional period.

In conjunction with International Tea Day on 21 May, CHAGEE will also release a specially curated publication focused on tea culture and heritage, available at selected Singapore stores.

For customers interested in learning more about tea beyond simply drinking it, Tea Blending Workshops will begin from 21 May at selected CHAGEE outlets. Guided by CHAGEE Tea Masters, the sessions will introduce participants to tea aromas, flavours and blending techniques through small group workshops aimed at deepening appreciation for tea making.

CHAGEE’s International Tea Day offerings and the BO·YA Jasmine Tie Guan Yin series will be available across all Singapore stores.