100PLUS Launches “HYDRATION IT’S YOUR PLUS” to Inspire Better Daily Performance Through Proper Hydration

100PLUS has launched its latest campaign, HYDRATION IT’S YOUR PLUS, spotlighting the essential role hydration plays in helping Singaporeans stay sharp, energised, and at their best throughout the day.

Hydration: A Daily Essential for Performance and Well-Being

Whether commuting between appointments, working out, studying, or simply navigating the demands of a busy schedule, hydration plays a critical role in both physical and cognitive performance. Research shows that being well-hydrated can lead to:

• Up to 18% faster reaction times
• Up to 35% better memory retention

In Singapore’s warm and humid climate, where perspiration is constant, replenishing lost fluids and electrolytes becomes even more crucial. Even mild dehydration can affect concentration, reduce endurance, and lower overall energy levels.

100PLUS, fortified with essential electrolytes like sodium and potassium, helps restore the body’s fluid balance more effectively than water alone. Isotonic beverages are scientifically shown to support 10% more sustained hydration, enabling the body to retain fluids for longer periods. Adequate hydration has also been linked to up to 7% improvement in physical performance.

From sharper focus at work to better stamina during workouts, staying hydrated is one of the simplest yet most effective ways to stay at peak performance.

A Hydration Range for Every Lifestyle

100PLUS offers an extensive portfolio to support hydration needs across different routines and preferences:

• 100PLUS Original – The classic fizzy isotonic drink loved for its refreshing taste
• 100PLUS ACTIVE – A non-carbonated option for quick hydration during activity
• 100PLUS Zero Sugar – Calorie-free, guilt-free hydration
• 100PLUS PRO High Protein – Designed for recovery and muscle support
• 100PLUS Effervescent Tablet – Fast, on-the-go hydration in a portable format

All beverages are lower in sugar, carry the Healthier Choice Symbol, and are Halal-certified.

Redeem a Micro Hydro Flask Worth S$32.90

From 1 April to 17 May 2026, consumers who spend S$40 on participating hydration brands in a single receipt can redeem an exclusive Micro Hydro Flask (200ML) worth S$32.90.

The compact Hydro Flask, perfect for modern, on-the-go lifestyles, comes in stylish colours including Harbour Blue, Aloe, Birch, and Trillium Pink, with online-exclusive colours Black (Amazon) and Agave Green (RedMart).

Participating brands include:

• 100PLUS
• Ice Mountain Sparkling Water
• COCOLife

The promotion is available at all major supermarkets islandwide, as well as on Amazon (from 8 April) and RedMart (from 15 April).