adidas and global music icon Bad Bunny have officially unveiled the BadBo 1.0 in white, debuting the highly anticipated silhouette during the Super Bowl LX halftime show at Levi’s Stadium. Performing on one of the world’s biggest stages, Bad Bunny delivered a historic set celebrating Puerto Rico, and introduced his first-ever signature shoe with adidas to millions of viewers worldwide.
The Super Bowl appearance marked the first global release of the BadBo silhouette, signaling a new chapter in the creative partnership between adidas Originals and Bad Bunny. Built on a foundation of creative freedom and self-expression, the launch is accompanied by the “I’m Everything” campaign, a bold statement reflecting Bad Bunny’s belief that identity is fluid and limitless.
Drawing from his personal journey, the campaign encourages audiences to embrace their original imagination and redefine themselves as often as they choose. The philosophy is embedded in the very design of the BadBo 1.0, which represents individuals who move forward without being confined to a single path. For Bad Bunny, the silhouette embodies the freedom to reject labels and become everything once imagined possible.
The all-white BadBo 1.0 serves as a symbolic blank canvas. Designed with unapologetic confidence, the clean colorway represents fresh beginnings and self-definition on one’s own terms.
Constructed with premium nubuck and hairy teasel suede uppers, the sneaker sits atop an EVA midsole and translucent rubber outsole, blending elevated materials with experimental design cues. At its core is the new BadBo signature logo — a star inspired by the iconic symbol on the Puerto Rican flag. The emblem pays tribute to the island’s people and its deep connection to the surrounding ocean, symbolizing pride, origin, and limitless potential.
The adidas para Bad Bunny BadBo 1.0 in white retails for $229 and is available from 9 February.
As football fever builds this season, Senoko Energy is bringing the excitement beyond the stadium…
The beloved Japanese conveyor belt sushi chain has officially opened its newest Singapore outlet at…
Over five years, nearly 9,000 teachers and students have participated in the Fair to drive…
Cushman & Wakefield Hosts “Europe Unlocked” Summits in Shanghai and GuangzhouHONG KONG SAR - Media…
Thrill seekers and beachgoers in Singapore have a brand new reason to head down to…
A new cocktail destination has arrived on Neil Road, but Hi Stranger is positioning itself…
