AirAsia and HYROX Join Forces to Unite Asia Pacific Fitness Communities Through Purposeful Travel

AirAsia has officially announced a new partnership with HYROX APAC, bringing together fitness, lifestyle and travel in a regional collaboration aimed at connecting communities across ASEAN and the wider Asia Pacific. The partnership reflects a shared commitment by both brands to inclusivity, accessibility and the growing power of community-driven fitness.

Designed to support the region’s rapidly expanding fitness movement, the collaboration positions travel as an enabler of meaningful experiences. Through the partnership, HYROX athletes, participants and fans will be able to travel more seamlessly to key host cities across Asia, allowing them to focus on training, competition and community while enjoying greater connectivity across borders.

Community-Driven Initiatives Across the Region

Beyond race day, AirAsia and HYROX will roll out a series of community-focused initiatives and on-ground activations to engage fitness enthusiasts year-round. AirAsia will also collaborate with selected HYROX Training Club gyms, strengthening ties with the HYROX community at the grassroots level.

Key focus markets under the partnership include Osaka (Japan), Bangkok, Singapore, Hong Kong and Incheon (South Korea), with additional destinations across the region set to be supported. Participants registered for selected HYROX races partnered with AirAsia in 2026 will receive an exclusive 10% discount on flights within a designated booking period during their initial race registration, making travel more accessible for competitors and supporters alike.

Co-Branded Aircraft and Shared Vision

To mark the launch of the partnership, AirAsia and HYROX unveiled a special co-branded aircraft livery themed “Keep Moving, Keep Rising.” More than a visual statement, the livery symbolises a shared belief in movement, progress and the ability of travel to connect and inspire fitness communities across and beyond ASEAN.

HYROX Singapore Debut in 2026

The 2026 HYROX calendar will see the first-ever HYROX event in Singapore, with AirAsia stepping in as the Official Airline Partner for HYROX APAC. The event will take place from 3 to 5 April 2026 at the National Stadium Singapore.

To celebrate, travellers flying to Singapore from over 130 destinations within the AirAsia network can enjoy 10% off flights by entering the promo code AAHYSIN when booking via the AirAsia MOVE app or airasia.com. The promotion is valid until 24 January 2026, for travel between 20 March and 19 April 2026, subject to terms and conditions.

A Growing Fitness Movement

HYROX has built a strong global following through its mass-participation fitness races, attracting athletes and fitness enthusiasts of all levels. Across Asia Pacific, HYROX has staged events in 10 cities, drawing over 196,000 participants to date, underscoring the region’s rising interest in fitness, wellness and experiential sports.

Looking ahead, AirAsia will continue to play a key role throughout the 2026 HYROX season, supporting additional events through integrated travel solutions and community initiatives to be announced later this year.

AirAsia is the Official Regional Airline Partner for HYROX APAC.