Wagyu Beef Singapore is introducing a fresh twist with the launch of the WAGYUGYU Mystery Angpao, blending premium Japanese wagyu with the playful surprise of traditional Chinese New Year games.
Designed as a fun yet refined gifting experience, the WAGYUGYU Mystery Angpao turns wagyu shopping into a moment of discovery. Priced at $38, each angpao contains a collectible character card that reveals a specially curated wagyu cut, thoughtfully chosen to suit festive meals and group gatherings. Every angpao guarantees 250g of A4 Japanese Wagyu, with cuts valued from $48, ensuring that every reveal delivers both excitement and value.
Each mystery angpao features one of three collectible characters: Shabu-Chan, Yakini-Kun, or Roru-San representing popular wagyu cuts ideal for shabu shabu (hotpot) and yakiniku (barbecue grill). Beyond a single reveal, the experience draws inspiration from the card and tile games commonly played during Chinese New Year gatherings.
Customers can combine their character cards to form festive “winning hands,” unlocking the chance to redeem limited-edition prizes. Highlights include Singapore’s first Premium Wagyu Bakkwa, valued at $88, created exclusively for the festive season.
The WAGYUGYU Mystery Angpao follows the success of the brand’s earlier WAGYUGYU Mystery Box releases, which sold out quickly and garnered strong customer response. This Chinese New Year edition builds on that momentum by weaving in familiar cultural rituals and game-like mechanics, making premium wagyu gifting more interactive and memorable.
Available both online and in-store, the WAGYUGYU Mystery Angpao can be purchased physically or digitally and mailed as a festive gift. To ensure freshness and quality, all wagyu redemptions take place in-store. The campaign runs until 28 February 2026, while stocks last, with most redemptions expected to take place ahead of Chinese New Year.
To offer a preview of the concept, Wagyu Beef Singapore will also host an invite-only media tasting on 27 January 2026, featuring wagyu shabu tastings, a live mystery angpao draw, and curated festive take-home items.
The limited-edition WAGYUGYU Mystery Angpao is available exclusively at Wagyu Beef Singapore by Fieldseas, located at Blk 160 Lor 1 Toa Payoh, #01-1576, Singapore 310160.
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