KITKAT Launches World’s First ‘Break Buddies’ Collectibles

Singaporeans are known for their hustle, from kopi runs to packed commutes and relentless deadlines. But amid all that busyness, taking a real break often slips down the to-do list. KITKAT is here to change that with the launch of the world’s first-ever Break Buddies, a playful new collection designed to remind everyone to “Have a Break, Have a KITKAT,” the Singaporean way.

Each of the four limited-edition Break Buddies embodies a uniquely local way to unwind, whether that means sweating it out, sipping bubble tea, planning your next getaway, or embracing me-time at home.

Meet your new companions in the art of taking it easy:

• BBT Buddy: The cheerful companion for your 3pm bubble tea run, always witty, bubbly, and ready to chase away the afternoon slump.
• Gym Bro: Your fitness-fueled reminder that a good sweat session is one of the best ways to reset. Whether it’s a sunrise workout or after-work pickleball, Gym Bro’s all about breaking a sweat to break the stress.
• Travel Kaki: For the weekend wanderers and spontaneous planners, this globe-trotting friend reminds you that sometimes, the best way to recharge is to escape the routine even just for a short getaway.
• Chill Homie: The president of me-time, complete with headphones and cozy vibes. Chill Homie knows that winding down at home can be just as rewarding as a night out.

Each collectible is perfectly sized to hold a KITKAT 2-Finger, serving as a cute (and practical) reminder to pause and enjoy a break anytime, anywhere.

Priced at S.90, the Break Buddies Box includes a randomised character and two KITKAT 10s Sharebags. They’re now available at FairPrice, Cold Storage, Giant, Sheng Siong, Prime, 7-Eleven, Cheers, and FairPrice Online (while stocks last).