Old Chang Kee and Talking Toes Team Up for SG60 with Sock Collaboration

Old Chang Kee and Talking Toes are putting a nostalgic twist on fashion to celebrate Singapore’s 60th birthday. Launching this August, the limited-edition Old Chang Kee x Talking Toes – “Keep Calm and Curry On” Athletic Sock brings local flavour straight to your feet.

Part of Talking Toes’ annual After School Hours collection, the collaboration reimagines Old Chang Kee’s iconic visuals and logos into a bold, playful sock design. It’s a first for the snack giant, best known for its legendary curry puffs and street food staples, and a stylish nod to generations of childhood memories shared under HDB blocks over icy treats and savoury bites.

A Tribute to Growing Up in Singapore

The After School Hours 2025 edition celebrates the golden days of Singaporean youth, featuring:

• 8 nostalgic sock designs
• 2 casual tees
• 1 classic cap
• 4 exclusive collaborations with cherished local brands

Among the highlights, the Old Chang Kee sock (.90) is set to launch on 1 August 2025 at 8:00PM, available at:

• 🛒 Online: Talking Toes Webstore
• 🧦 Pop-up at Design Orchard: 1–24 August 2025, daily from 10:30AM–9:30PM

Step Into the Past at Design Orchard

To celebrate the launch, Talking Toes is transforming Design Orchard into a nostalgic playground with a series of interactive weekend-only stations:

• Acrylic Keychain Station (12PM–8PM): Create your own retro school ID charm
• Sock Embroidery Station (4PM–6PM): Customise your socks with embroidered initials
• Claw Machine Challenge: Spend and take a shot at winning Old Chang Kee vouchers and other prizes