adidas x MILO Serve Up Style and Nostalgia with “Fuelling Goodness” Collection for SG60

adidas Singapore and MILO are teaming up to celebrate two major milestones — Singapore’s 60th birthday and MILO’s 75th anniversary — with the launch of the “Fuelling Goodness” collection. This spirited collaboration blends adidas’ empowering “You Got This” mantra with MILO’s energy-fuelling legacy, delivering a nostalgic yet fresh range of t-shirts, pins, and collectibles designed to put smiles on the faces of Singaporeans young and old.

Starter Pack Tees for Every Vibe

The heart of the collection? A trio of exclusive “Starter Pack” t-shirts that spotlight some of Singapore’s most cherished lifestyles, infused with Singlish flair:

• Running Starter Pack Tee: Perfect for the super enthu runner, this tee features essentials like adidas gear, MILO packets, and snack bars.
• Lepak Starter Pack Tee: Ideal for chill sessions, it’s all about adidas tanks, totes, and iced MILO — your kopitiam-style uniform.
• Stay Home Starter Pack Tee: For those embracing the joy of missing out, this design showcases cozy loungewear, gadgets, and homey MILO treats like cereal and ice cream.

Each tee is available in adult sizes at $59, and kids’ tees ($40) can be heat-pressed on demand at select adidas stores.

A fourth limited edition design — the “WE CAN ONE” Tee — is also available as a redemption exclusive with purchase of selected MILO beverages at major retailers.

Collectible Pins & Charms

Complement your Starter Pack look with Made For You pins and charms ($12 each). Fans can collect classic MILO serves, from the nostalgic hot mug to the iconic MILO Dinosaur, plus adidas-inspired accessories tied to the tees.

Exclusive Launch & Perks

Dropping on 14 July, the collection will be available at select adidas stores and online. The first 60 shoppers who spend a minimum of $150 on the adidas x MILO collection can redeem a special MILO Sachet Kit — complete with a tote, stickers, and MILO goodies — at adidas Brand Centre Orchard, Marina Bay Sands, Suntec City, and VivoCity.

Sip, Smile, Repeat: The MILO Van Returns

For an extra dose of nostalgia, the beloved MILO Van will be serving free cups of refreshing MILO at adidas Brand Centre Orchard on the following dates:

• 26 July, 2–5pm
• 2 August, 2–5pm
• 9 August, 2–5pm

Where to Shop

Find the “Fuelling Goodness” collection at these adidas stores:

• Brand Centre Orchard
• Bugis Junction
• Causeway Point
• ION Orchard
• Marina Bay Sands
• Northpoint City
• Suntec City
• Changi T1 & T4
• VivoCity (Level 1)
• Waterway Point

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