Dyson Unveils Striking Jasper Plum Colourway Across Its Haircare Range

Dyson is redefining beauty tech with the launch of its new Jasper plum colourway, a stunning triple-toned palette inspired by the Jasper plum gemstone. Featuring a deep plum main body, rich violet details, and blush pink accents, this bold new aesthetic enhances Dyson’s innovative haircare range with a touch of elegance and individuality.

The Jasper plum gemstone is known for promoting confidence, self-discovery, and personal growth—qualities that align with Dyson’s commitment to boosting self-expression, enhancing beauty, and maintaining hair health.

Available Across Dyson’s Iconic Hair Tools

The Jasper plum edition will be available on:

  • Dyson Airwrap i.d. multi-styler and dryer
  • Dyson Supersonic Nural hair dryer
  • Dyson Airstrait straightener

Launch Details

  • Available at all Dyson stores and official website from 8 March 2025
  • Nationwide release from 28 March 2025
Irone Kim

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