Jo Malone London Welcomes 2025 with Kim Soo Hyun and a Captivating Wood Sage & Sea Salt Experience

Jo Malone London starts the year in style, unveiling new visuals featuring acclaimed actor Kim Soo Hyun, showcasing his love for the iconic Wood Sage & Sea Salt Cologne.

Lively, fresh, and invigorating, Wood Sage & Sea Salt evokes the essence of crashing waves and salty sea air mingled with the mineral aroma of rugged cliffs. Enhanced by the earthy warmth of sage, the fragrance captures a free-spirited, joyful vibe that perfectly complements Kim Soo Hyun’s charm and charisma.

This sensorial journey celebrates one of Jo Malone London’s most beloved scents, offering an uplifting start to 2025. Whether reminiscing about coastal escapes or seeking everyday inspiration, this fragrance embodies the beauty of nature and untamed energy.