Singapore Flyer Unveils ‘Wheel of Love’ Brand Positioning with Enchanting Valentine’s Day Experiences

This Valentine’s Day, the Singapore Flyer is set to soar into hearts with its new ‘Wheel of Love’ brand positioning, celebrating love in all its forms. Moving beyond its iconic status as Asia’s largest observation wheel, this campaign transforms the Flyer into an emotional destination, offering curated experiences that celebrate connection, romance, and unforgettable memories.

Romance in the Sky with 165 Sky Dining

On 14 February 2025, the Singapore Flyer’s 165 Sky Dining presents its exclusive Valentine’s Day packages, inviting couples to indulge in a blend of fine dining and breathtaking views at 165 metres above the city.

• The Sweetheart Package offers couples a shared capsule experience featuring a romantic five-course dinner, two glasses of premium champagne, and a delicate rose. Priced at $600 nett, it includes priority boarding, welcome refreshments, a personal host, and complimentary access to the Time Capsule attraction after dinner.
• For those seeking intimacy and grandeur, the Allure Capsule delivers a private dining experience with a five-course menu, a bottle of champagne, and an extravagant 99-rose bouquet symbolizing eternal love. Guests also receive a Valentine’s Day photo print encased in a leatherette folder and two Gold Class movie vouchers. This luxurious package is priced at $3,000++ and includes priority boarding, welcome refreshments, a personal host, and complimentary Time Capsule access.

Gifts for Memorable Celebrations

Ladies enjoying the Premium Champagne Experience or Singapore Sling Experience (priced at $158 nett per pair) on Valentine’s Day will receive a handcrafted clay rose diffuser as a keepsake. Guests who tag Singapore Flyer and use #WheelOfLove on social media will enjoy exclusive promotional perks.

‘Wheel of Love’ Celebrates SG60

Since its first Valentine’s Day rides in 2008, the Singapore Flyer has been synonymous with love and connection. The new brand positioning celebrates not just romance but all forms of human connection—whether it’s a family outing, a date, or shared moments with strangers admiring the skyline. Launching on Valentine’s Day, the ‘Wheel of Love’ campaign also marks the beginning of a year-long SG60 celebration, embracing the themes of care, connection, and contribution.

Price

Mocktails or fruit punch will be served to guests who do not take alcohol. All prices are nett and include prevailing government taxes, unless specified otherwise.

For bookings and enquiries, contact sales@singaporeflyer.com.