VivoCity Unveils a Fresh New Look, Bringing Modern Vibes to Singapore’s Shopping Scene

VivoCity has launched a revitalized brand identity that injects a modern energy into the mall’s look and feel, appealing to today’s evolving consumer tastes. The refresh showcases a vibrant color palette and dynamic visuals that capture people in real-life moments, emphasizing VivoCity’s commitment to authentic and memorable experiences.

Key Highlights of VivoCity’s Brand Refresh

The new branding features a lively visual language with eye-catching colors and an updated signature: VivoCity’s logo remains in the lower right corner of all visuals, now accompanied by a recognizable wave motif. The typography blends serif and sans-serif fonts, adding visual contrast that keeps layouts fresh and engaging.

VivoCity’s updated look extends to all its programs, from its loyalty rewards to the popular Kids Club.

The All-New VivoRewards Loyalty Program

The refreshed VivoRewards program, now app-based, brings a host of enhanced features for members, offering instant rewards and a seamless shopping experience:

• Instant Points Crediting: Earn VRPoints instantly after purchases at participating stores.
• Instant Payment Offsets: Offset in-store payments using VRPoints, VivoCity eVouchers, or retailer eVouchers.
• New VivoCity eVoucher: Enjoy eVouchers credited directly to app wallets, with options to purchase as gifts.
• Gold Membership Tier: Unlock exclusive perks with the new tier, available to members who accumulate spending within the mall.

The Enhanced VivoCity Kids Club

The VivoCity Kids Club, a free program for children ages 3 to 12, now boasts a refreshed logo. Club members enjoy year-round deals, birthday perks, and exclusive invites to Kids Club events. As part of the brand revamp, the Kids Club helps create a welcoming and exciting atmosphere for children, solidifying VivoCity as a family-friendly destination.

A Creative Collaboration

The brand refresh was crafted in collaboration with Anak, a branding agency known for its creative approach. Over six months, Anak worked closely with VivoCity to build an identity that is vibrant, contemporary, and true to the mall’s community-focused spirit.

What’s Next at VivoCity

As the holiday season approaches, VivoCity is set to kick off its Christmas campaign this month. Look forward to a festive game carnival featuring nine stations inspired by beloved toy brands, a Christmas Fair packed with gift ideas, and a fun in-mall puzzle trail to engage shoppers of all ages.

Visit VivoCity at 1 Harbourfront Walk, Singapore, open daily from 10am to 10pm.