Old Seng Choong Launches Baby Full Month Package to Celebrate Time-Honored Tradition

Celebrating the arrival of a newborn is a moment filled with joy and gratitude. In Asian cultures, a baby’s first month is marked by a special celebration, where family and friends gather to bless the child. To honour this cherished tradition, Old Seng Choong has introduced its Baby Full Month Package 满月礼盒, a modern take on a cultural practice that includes symbolic treats and fresh bakes.

The Baby Full Month Package offers a selection of traditional items, such as red hard-boiled eggs, symbolisng luck, and ang ku kueh, which represents longevity and prosperity. These are key elements for expressing gratitude to loved ones and seeking blessings for the newborn’s future.

Old Seng Choong, known for its high-quality pastries, adds a contemporary twist to this practice by incorporating its signature baked goods. Each package contains three artisanal pastries—Premium Bird’s Nest with Red Dates, Black Sesame with Mochi, and Parma Ham with Shallot Oil—crafted using the finest ingredients to ensure a delectable experience.

Parents can also personalize the Baby Full Month Package with a photo of their baby, making the gift even more heartfelt. Each set is priced at S$25.80 and is available at Old Seng Choong’s Paragon Shopping Centre outlet and through its e-commerce store. A minimum purchase of 10 sets is required, with orders placed at least three days in advance.

For more information, visit Old Seng Choong’s official website and social media platforms.

Retail Locations

• The Shoppes at Marina Bay Sands
• Paragon Shopping Centre
• Changi Airport Terminals 2 and 4