Coway Expands Into Singapore to Enhance Well-Being for Singaporeans

Coway, known as the Best Life Solution company, has officially launched its operations in Singapore, marking another milestone in its Southeast Asian expansion. Trusted by over 10 million homes globally and perfected by leading Korean expertise and technology, Coway aims to enhance the quality of life for Singaporeans with its innovative products and dedicated services. This new venture underscores Coway’s commitment to promoting well-being in homes worldwide.

Founded in 1989 and headquartered in South Korea, Coway has established its global presence with subsidiaries in Malaysia, Vietnam, Thailand, Indonesia, the US, and now Singapore. Coway has become the market leader in the manufacturing and distribution of well-being household appliances in South Korea, supported by its state-of-the-art Research and Development (R&D) Center at Seoul National University and the world’s largest indoor water purifier manufacturing plant in Yugu, South Korea. The global visibility and appeal of Coway have been further boosted by its global brand ambassador, 21st-century pop icon BTS.

Celebrating the Launch in Singapore

To celebrate its launch in Singapore, Coway has taken over the Dhoby Ghaut MRT station with a complete station domination featuring its global brand ambassador, BTS, starting from August 1, 2024. Singaporeans can participate in a creative photo contest at the Coway X BTS branded MRT station to win exclusive Coway merchandise.

Meeting Singaporeans’ Needs for Healthier Living

Coway understands the importance of healthier living for Singaporeans and offers products that seamlessly blend into their lifestyles while providing quick and convenient solutions. As pioneers in the global water purifier industry, Coway brings its expertise and innovations to Singapore. Coway’s water purifiers are certified by the USA Water Quality Association (WQA) and have consistently won the Reader’s Digest Trusted Brand Platinum award in Malaysia in the water purifier category for eight consecutive years since 2017.

Service Options for Every Lifestyle

Coway offers two service options for its products: a complimentary one-year Heart Service or Easy Self-Service. The Heart Service includes regular technician visits to check, sterilize, clean, and replace filters and provide free product repairs when necessary. The Easy Self-Service option caters to Singaporeans’ busy lifestyles, delivering filters directly to their doorsteps.

Introducing the ICON 2 Water Purifier

A standout product in Coway’s lineup is the ICON 2 water purifier. Designed to fit seamlessly into any home, it features a sleek, compact design that optimizes countertop space while providing unmatched functionality. Available in Snow White and Pebble Gray, it offers advanced features to help customers manage their hydration and health via the IoCare mobile application. This app allows users to track consumption patterns, adjust settings remotely, and monitor filter conditions.

The ICON 2 boasts an advanced water purification system using Nanotrap filtration technology, removing contaminants, harmful bacteria, and viruses, including Murine Norovirus. Its self-sterilizing detachable faucet, with UV sterilization activating every six hours, ensures the faucet remains free from harmful bacteria and contaminants. Additionally, customers can enjoy a range of water temperatures—from cold to hot—for different beverage and culinary needs. The digital control screen allows users to choose their preferred volume and temperature presets (45°C, 70°C, and 85°C) with just a touch.

Commitment to Well-Being

Coway is dedicated to enhancing the well-being of households in Singapore with its products and services, believing that all Singaporeans deserve healthier, higher-quality lifestyles starting from their homes.

With Coway’s entry into the Singaporean market, residents can now experience the benefits of advanced Korean technology and innovation designed to improve everyday living.