Step into a World of Indulgence: Magnum Launches Pleasure Express Range and Beyond Worlds Exhibition at the ION Art Gallery

Magnum is proud to unveil its latest offerings: the all-new Pleasure Express range, featuring Magnum Euphoria Pink Lemonade, Magnum Wonder Golden Toffee, and Magnum Vegan Chill Blueberry Cookie. To celebrate the launch, Magnum invites pleasure seekers to embark on a captivating journey at the Pleasure Express: Beyond Worlds exhibition, hosted at the ION Art gallery in ION Orchard from today until May 5, 2024.

A Journey of Sensory Delight

Step aboard the Pleasure Express at ION Art gallery, where an AI-powered world awaits, envisioned by AI artist Zixuan Nian (@shadynian). Inspired by Magnum’s Pleasure Express range, the exhibition promises an immersive experience that stimulates the senses and transports visitors to extraordinary realms of pleasure.

Personalized Pleasure

Upon arrival, guests are encouraged to complete the ‘Express Your Mood’ personality quiz, unlocking a unique QR code that guides them through a personalized journey of pleasure. Powered by AI, this experience offers stunning visuals and captivating narratives tailored to individual preferences.

Interactive Pleasure

For those seeking more excitement, Magnum presents the Play for Pleasure VR Mobile Experience, a mobile game where players can hunt for hidden Magnum ice cream sticks, each offering the chance to redeem exclusive GrabMart vouchers for more Magnum treats.

Creative Expression

Pleasure seekers can also unleash their creativity by crafting personalized Pleasure Express Postcards, capturing their unique journey through the Beyond Worlds experience.

Artistic Fusion

In addition to the interactive experiences, the exhibition showcases a stunning gallery adorned with artwork inspired by the Pleasure Express range. These pieces, echoing the vibrancy of Magnum’s flavors, offer a visual feast for art enthusiasts while enhancing the multisensory pleasure journey.

Admission Details

Admission to the Magnum Pleasure Express: Beyond Worlds exhibition is complimentary. To access the Pleasure Express AI experience, guests must present proof-of-purchase of any Magnum ice cream from islandwide retailers or eCommerce platforms.

Event Details:

• Location: ION Art gallery, Level 4, ION Orchard, 2 Orchard Turn, Singapore 238801
• Dates: April 26 to May 5, 2024
• Opening Hours: 10:00 am – 10:00 pm (Last entries at 9:30 pm)

Join Magnum at the Pleasure Express: Beyond Worlds exhibition and elevate your sensory experience to new heights.