Capture the world as your playground and WIN up to S$3,000 prize – Sony Alpha Creators 5.0 Contest

Sony’s highly anticipated annual Alpha Creators contest is back for its fifth edition this year, with the theme, “Sony Time To Play”. Boasting both a photo and video contest, you are invited to press play to make dreams your next reality.

Sony has always been committed to delivering Kando and Anshin to people and societies across the world through the pursuit of technology and new challenges. The contest thus aims to bring together both amateur and seasoned creatives to come out and play to challenge boundaries and push creative limits fearlessly.

The contest will be judged by four key opinion leaders across both the photography and videography industries.

Judges for the Photography:

• Alan Ng – Professional Photographer
• Rachel Tan – Professional Photographer

Judges for the Videography:

• JunDa Lee – Fashion and Lifestyle Videographer
• Qi Hao – Travel Videographer

How to Participate

From 6 December 2022 to 10 January 2023, 11:59pm SGT, you must submit your entry – comprising of:

• a single photo or a series of up to ten (10) images pertaining to the theme;
• or a video no longer than 90 seconds
• with a caption explaining how they captured content with the world as your playground.

The entry must be submitted on Instagram, using the dedicated hashtag #SonyTimeToPlay and tagging @SonySingapore.

You must also follow @SonySingapore and make your Instagram accounts public in order to qualify.

Four semi-finalists – two each from the photography and videography categories – will be selected to enter Phase 2 of the contest. Photography semi-finalists will go head-to-head to produce a one-of-a-kind photo series, whilst the videography semi-finalists will be challenged to create one final outstanding video.

The grand prize winners for each category will be crowned on 24 February 2023, and 10 honourable mention submissions will be featured on its digital gallery the same day.

Photography Prize Category

• 1x Grand Prize Winner
  • SGD$2,000 Cash Prize
  • SGD$1,000 Sony Store Online Credits
• 1x Runner Up
  • SGD$1,000 Cash Prize
  • SGD$1,000 Sony Store Online Credits
• 5x Honourable Mentions
  • SGD$200 Sony Store Online Credits each and be featured in Sony’s digital gallery

Videography Prize Category

• 1x Grand Prize Winner
  • SGD$2,000 Cash Prize
  • SGD$1,000 Sony Store Online Credits
• 1x Runner Up
  • SGD$1,000 Cash Prize
  • SGD$1,000 Sony Store Online Credits
• 5x Honourable Mentions
  • SGD$200 Sony Store Online Credits each and be featured in Sony’s digital gallery

Sony has extensive tools and solutions that enhance and empower content creation across all levels, with industry leading innovations including the A7 IV and A7C. The A7 IV provides outstanding imaging and videography capabilities, and high-speed performance contained in a compact body.

The A7C is the world’s smallest and lightest full-frame body 1, combining Sony’s full-frame image quality, advanced AF capabilities and versatile video shooting functions.

For more details on how to participate and prizes, visit here.