Giant Hypermarket announces an investment of an additional S$4 million to extend and expand its Lower Prices That Last campaign, bringing the total investment value to S$21 million.
The Lower Prices That Last campaign, first launched in September 2020, will see Giant holding its competitive prices to the end of 2021. Giant has proven that it has provided consistent savings with the campaign, and families who have shopped at Giant vs its competitors would have saved up to an average of 28% or $14.40 per basket.
With the added investment comes more than 100 products added to the Lower Prices That Last campaign, which include customers’ most-purchased products.
The new addition of over 100 products to the lower prices programme span across 12 product categories that customers buy the most of, from dairy to personal care. This includes customer favourites such as Kirei Kirei anti-bacterial handwash now retailing at just S$1.50 for each refill pack, as well as premium imports including Angus Beef patties from Australia at S$3 per 150g and Japanese sweet potatoes from Vietnam at S$2.50 per kilogram.
Customers can also look forward to the launch of over 80 exciting new Meadows products, such as Meadows Potato Stick, Meadows range of Seasonings such as Pepper and Basil and Meadows Oatmeal as well as other household products.
In addition to over 100 products added to the Lower Prices That Last campaign, Giant is also launching over 300 brand new products that will thrill our customers, such as Haagen Daaz Strawberry Cheesecake, Impossible Beef products and Darlie mouth spray.
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