Royal Caribbean International enters into a new multimillion-dollar marketing partnership with the Singapore Tourism Board and Changi Airport Group to promote fly-cruises. This five-year tripartite collaboration is expected to bring some 623,000 international fly-cruise visitors to Singapore, and generate over S$430 million in tourism receipts between end-2019 and 2024.
The announcement of this partnership is in tandem with news of the cruise line’s five-year Quantum Class deployment in Singapore, which includes Quantum of the Seas, one of Asia’s largest and most revolutionary cruise ships.
To kick off the partnership, Quantum of the Seas arrives fresh from her multimillion-dollar refurbishment for her six-month homeporting season in Singapore which is expected to add some 150,000 overseas and local guests to the local cruising scene.
Royal Caribbean also announced new amenities onboard its refurbished Quantum of the Seas, including an escape room and glow-in-the-dark laser tag, both of which are set to raise the bar for multi-generational travel experiences.
North Star Elevated Glass Capsule
High-tech Entertainment Shows
According to the cruise line, Singapore’s homeport status, world-class port infrastructure, and seamless connectivity to other destinations around the world position the city as a crucial destination in Royal Caribbean’s regional strategy.
The partnership promises significant economic impact to Singapore and is reinforced by the positive outlook for cruise tourism in Asia, where the number of cruise passengers sailing in Southeast Asia is expected to grow at 4.6 per cent to 6.4 per cent per annum to reach up to an estimated 4.5 million passengers by 20351.
Fly-cruise Transfer Service
To enhance Singapore’s attractiveness as a stopover point and support the growth of the fly-cruise hub, the Fly-cruise recently launched a seamless intermodal transfer service for passengers flying into Singapore and sailing out on cruise lines and ferries. Passengers who take up this service will have their bags delivered from their arriving flights to their departing ship and enjoy facilities of the Changi Lounge located in the new Jewel Changi Airport, before being transferred to the cruise terminal.
This intermodal transfer service has benefited fly-cruise guests from China, India and from the Southeast Asian region. From 1 December 2019, Royal Caribbean guests from China will be able to enjoy this seamless transfer service as part of new fly-cruise travel packages for sailing out of Singapore.
Guests will be able to make the most out of their pre-cruise time in Singapore, by exploring Jewel’s exciting lifestyle offerings, including its latest digital attraction, the Changi Experience Studio.