Dei online marketplace launches in Singapore to lead Little India’s digital transformation

Singapore-based online marketplace Dei, which stands for “Daily Everything”, is celebrating its official launch in Singapore. The homegrown on-demand grocery delivery platform was appointed by the Little India Heritage Association (LISHA) and the Singapore India Chamber of Commerce and Industry (SICCI) to lead Little India’s vendors into the digital age.

Dei hosts over 70 physical Singapore-based Indian retailers and over 15,000 products on its platform with products from India available for sale; product categories include canned goods, clothing, and perishables such locally sourced vegetables, fruit, and meat.

The platform allows customers to shop online and have their purchases delivered to the comfort of their own homes by Dei’s fleet of drivers as a single consolidated order.

Mr Jay Varman, Co-Founder and CEO of Dei said, “Shoppers can now shop online for their goods at their own leisure and enjoy same day delivery. With Dei, Little India’s retailers and merchants can enjoy greater access to the greater Singapore community and increase their revenue by up to 30%.”

Mr Rajakumar Chandra, Chairman of LISHA added, “Furthermore, we are in discussions with representatives from Chinatown and Kampong Glam to expand into their respective precincts, thus providing a truly seamless experience for all Singaporeans.”

On Feb 2nd 2019, Dei was appointed as official agency partners by the Info-Communications Media Development Authority of Singapore (IMDA), and Enterprise Singapore (ESG) to contribute to Singapore’s Smart Nation initiative. It is just one of two internet companies backed by IMDA, alongside Sea Group’s Shopee.

It is currently in the process of raising seed funding to grow the company and to scale for future expansion; their vision is to build hyperlocal, omnichannel-integrated marketplaces across Southeast Asia.