With the magazine sales declining, Hugh Hefner’s Playboy is branching out to many other channels to make money and keep the brand alive.
The magazine may be a banned publication in Singapore, but Playboy branded merchandises are not. Introducing Super Playboy Fragrances and Body Care.
The Super Playboy fragrances are available in two scents – For Her (50ml EDT, S$17.90) and For Her (100ml EDT, S$19.90).
I tried out the latter, infused with the scents of lavender, cinnamon leaf and pineapple. Not too bad, though a little strong and woody for my liking.
Deodorants are also available in two scents – For Her (75ml, S$5.90) and For Him (150ml, S$6.50).
If you are interested to purchase Super Playboy Fragrances, they are available at Watsons, Guardian, NTUC Fairprice and Sasa in Singapore.
More details are available via the official website and facebook page.