With the magazine sales declining, Hugh Hefner’s Playboy is branching out to many other channels to make money and keep the brand alive.
The magazine may be a banned publication in Singapore, but Playboy branded merchandises are not. Introducing Super Playboy Fragrances and Body Care.
The Super Playboy fragrances are available in two scents – For Her (50ml EDT, S$17.90) and For Her (100ml EDT, S$19.90).
I tried out the latter, infused with the scents of lavender, cinnamon leaf and pineapple. Not too bad, though a little strong and woody for my liking.
Deodorants are also available in two scents – For Her (75ml, S$5.90) and For Him (150ml, S$6.50).
If you are interested to purchase Super Playboy Fragrances, they are available at Watsons, Guardian, NTUC Fairprice and Sasa in Singapore.