The third run of ‘Be a Changi Millionaire’ retail promotion by Singapore Changi Airport had just concluded with the sixth and last finalist drawn in November 2012. Among the six finalists, three are from China, two from Singapore and one from Australia. In a week’s time, these six finalists will meet at Changi Airport for a final showdown of luck and vie for the Millionaire title.
I will be there to meet the finalists and share more updates on the competition and eventual winner. Stay tuned to this blog!
How were these six lucky finalists selected?
From 12 May to 11 November last year, passengers and visitors at Singapore Changi Airport simply had to spend at least S$30 in a single receipt on shopping or dining at Changi to stand a chance to win a million dollars, plus a host of instant prizes including the new iPad, shopping vouchers and travel accessories. Transactions made at retail and F&B outlets at both the public and transit areas of Changi Airport were eligible for participation. The higher the amount spent, the more the chances of winning. Changi Rewards members were allocated an additional chance:
– An assortment of prizes such as the new iPad, S$100 cash vouchers, shopping vouchers and travel accessories
6 Monthly Finalists
– Monthly draw to determine one finalist a month for participation in the Grand Draw
– The monthly finalists each win S$5,000 in cash, plus return airfare to Singapore (for non-
Singapore residents), and two nights’ stay in a luxurious hotel in Singapore
1 Changi Millionaire
– Six monthly finalists to gather for the million-dollar Grand Draw on 20 January 2013
– Grand prize of S$1 million in cash to be won by one lucky finalist
For Singaporeans and overseas visitors alike, you may find it puzzling as to what is there to shop at an airport.
Well, across Changi Airport’s three terminals, there are a total of over 330 retail and services stores covering more than 70,000 sqm. For comparison, ION Orchard, one of Singapore’s top shopping mall has just over 300 retail, F&B and entertainment stores.
Besides traditional travel retail categories like liquor and tobacco and perfumes and cosmetics, Changi’s Departure Transit Malls offer chocolates and candies, electronics, luxury goods, fashion wear, watches, accessories and much more. The best-selling categories are perfumes & cosmetics, liquor & tobacco and luxury goods.
In addition, there are more than 120 food & beverage outlets across the airport, offering passengers a diverse range of international cuisines and dining concepts, from full service restaurants, cafes and bistros, bars and lounges, to food courts serving Singapore local delights.
Here is a short introduction of each terminal and the stores they offer:
Terminal 1 went through a major facelift which was completed last July. As part of the refurbishment, many new brands have been brought into Changi, offering greater excitement and choices for visitors. The number of concessions at Terminal 1, across both the landside and airside, has increased by about 25%, and total concession space has gone up by more than 10%. Post-upgrading, there are over 70 retail shops and more than 30 F&B outlets in the terminal.
In the public area, a whole slew of new concessions have also opened, expanding the choices for airport visitors, even those who are not flying. Among these are retail shops including Perfumes and Cosmetics, Relay (books), Watsons Personal Care Store, Bengawan Solo (confectionery).
Those travelling can continue their shopping spree in the Departure Transit Mall. Some interesting retail brands that have marked their footprint in Changi include Marc by Marc Jacobs (bags and accessories), Tumi (travel bags and accessories), Dunhill (luxury men’s fashion and accessories), Bata (shoes), FotoPro (computer and photographic equipment), So Chocolate, Relay (books), Harrods, Victoria Secret and Pashma (accessories).
At Terminal 2, one of the latest retail outlets which opened its doors at Changi is M&M’s. Located on the Mezzanine level of Terminal 2’s Departure Transit Mall, the cool candy store is the largest dedicated M&M’s store in Asia. The store features a wide range of fun novelties, souvenirs, toys, candy dispensers, travel accessories and more, making shopping even more fun for chocolate lovers.
The terminal also houses a multi-brand fashion store, The Fashion Gallery. The 764 sq m store carries the most on-trend accessories from bags to shoes and jewellery. Fashionistas will be spoilt for choice, with luxury brands such as Aigner, Bally, Bottega Veneta, Cartier, Chloe, Dunhill, Folli Follie, Hugo Boss, Longchamp, Salvatore Ferragamo, Swarovski, TODs, TUMI and YSL.
Other interesting brands at the terminal include Kikki.K, Cotton On, Hugo Boss, Miu Miu and Paul & Shark.
Over at Terminal 3, Basement 2 is bustling with activities. After the revamp of the terminal’s public areas, more than 20 new shops have been added, bringing the number of retail brands to almost 30. T3 now has a wide variety of offerings that caters to a larger audience segment with facilities such as kids’ indoor playground, entertainment & gaming arcades, a video store, supermarket, apparels, travel agency, as well as a good range of F&B offerings.
Unique brands include Singkids (Kids’ indoor playground from Japan, first in Southeast Asia), Sanrio (Japanese cartoon characters themed souvenirs & gifts), Ramen Champion (Japanese cuisine), Carls Junior (fast food) and Pastamania (Italian cuisine).
On level 3, there are two retail anchor tenants, The Planet Traveller, the world’s largest lifestyle travel store, and Electronics [email protected] Each outlet spans over 10,000 sqft.
The Planet Traveller store carries a wide variety of travel essentials such as maps, books, gadgets and baggage, in 16 distinct merchandising zones including Travel Gear, Business Bags, Lifestyle Bags, Junior Travel, Winter Wear, Travel Accessories & Appliances, Travel Gadgets, and Travel Gifts. The flagship store also has a Repair Section that attends to travellers with damaged luggage and bags.
The Electronics [email protected] carries a wide range of electronics and equipment, including Apple products and telecommunication services.
Travellers can continue their shopping escapade in the Departure Transit Mall. Some of the interesting brands which can be found are Desigual (the first airport store in Asia), Accessorize, Charles & Keith, Addidas, Hermes, iStudio, Sony, Swarovski and Rolex.
*All photos in this blog post are provided by Changi Airport Group.