adidas and Saudia have joined forces to unveil the adidas x Saudia Made to Fly Pack, a first-of-its-kind regional collaboration that merges the worlds of sportswear and aviation.
The partnership marks a fresh chapter at the intersection of sport, culture, and travel, with the collection launching across Saudi Arabia, United Arab Emirates, Egypt, and Morocco.
A Collaboration Rooted in Movement and Identity
As the national flag carrier of the Kingdom of Saudi Arabia, Saudia has long played a key role in shaping the nation’s travel landscape, symbolising connection, pride, and international reach.
By teaming up with adidas, the airline is now engaging a younger generation of travellers and consumers through a lifestyle-focused collaboration that links modern travel with contemporary fashion.
The project reflects a shared vision between both brands, one centred on movement, identity, and the evolving rituals of travel.
Reimagining the Tracksuit for Modern Travel
The Made to Fly Pack is built on adidas’ premium SOFT LUX line, which combines minimalist design, luxurious comfort, and refined craftsmanship.
For this collaboration, the classic tracksuit has been reinterpreted as a stylish modern travel essential, suitable for airport journeys, in-flight comfort, and everyday movement.
Subtle aviation-inspired details and Saudi design cues elevate the silhouette, creating a clean and contemporary look that balances practicality with understated sophistication.
Premium Comfort for Life on the Move
Crafted using peached spacer fabric with modal, and enhanced through a liquid cotton treatment, the SOFT LUX collection offers:
- Smooth refined texture
- Exceptionally soft hand feel
- Enhanced comfort for travel
- Ease of movement
- Versatile everyday wearability
The result is a wardrobe designed for travellers who value both function and style.
Reflecting a New Generation of Travel
The collaboration also taps into the Kingdom’s growing cultural momentum, where travel is increasingly seen as an extension of personal identity and global outlook.
Blending influences from fashion, mobility, and aviation, the adidas x Saudia collection positions the tracksuit as a modern travel uniform for today’s connected generation.
Availability
The adidas x Saudia Made to Fly Pack is now available at selected adidas stores in:
- Saudi Arabia
- United Arab Emirates
- Egypt
- Morocco
It is also available online.
