Singapore bakery brand Old Seng Choong is welcoming the Christmas season with a new selection of festive bakes, including a Watermelon Lychee Swissroll with Raspberry Bits, Giant Festive Cookies and the return of its Classic Brandy Fruit Cake.
Founded by local pastry chef Daniel Tay, Old Seng Choong’s Christmas 2026 collection brings together new creations and traditional festive favourites, with options for gatherings, personal indulgence and seasonal gifting.
One of the highlights this year is the new Watermelon Lychee Swissroll with Raspberry Bits.
The cake combines the crisp sweetness of watermelon with the floral fragrance of lychee, complemented by tart raspberry bits for a fruity balance. The lighter flavour profile offers an alternative to the richer cakes and desserts commonly associated with the festive season. Tried it and love it!
Also making an appearance are the Giant Festive Cookies, available in three designs and flavours. These include an Oreo-flavoured cookie decorated with a reindeer design, a Red Velvet cookie topped with Christmas tree decorations, and a Sea Salt Dark Chocolate cookie finished with snowflake frosting. The oversized cookies are designed for sharing and gifting, and will be available at Old Seng Choong’s bake-off concept stores after 16 November 2026, while stocks last.
For those who prefer traditional Christmas flavours, the Classic Brandy Fruit Cake returns to the seasonal lineup.
Made with a mixture of premium candied fruits and crunchy nuts, the cake is finished with brandy to give it a distinctive aroma and lingering warmth. It can be enjoyed on its own or paired with mulled wine or hot cocoa.
Old Seng Choong is also offering two festive gift sets. The Merry Tin-mas Gift Set features three varieties of the bakery’s signature gourmet cookies, presented in a red gift box with floral details. It is positioned as an option for family gatherings and corporate gifting.
The Palmier Gift Set, meanwhile, comes in a purple floral tin and contains 10 individually wrapped mini palmiers. Baked until golden and crisp with a caramelised finish, the French-inspired pastries are suitable for sharing or enjoying as an individual snack.
Customers can enjoy an early bird promotion of 20% off pre-orders of Old Seng Choong’s Christmas specials when ordering through its official website. The promotion starts on 5 November 2026 and is available while stocks last.
Self-collection and deliveries will take place from 16 November to 31 December 2026.
Old Seng Choong’s festive treats will be available through its online store and selected retail outlets in Singapore. For more information or to place an order, visit the official website.
