Longchamp Brings Exclusive My Pliage Customisation Event to Raffles City

Longchamp has officially brought its My Pliage experience to Singapore, launching an exclusive pop up event at Raffles City that runs from 21 October to 18 November 2026.

Arriving just in time for the festive gifting season, this pop-up boutique invites shoppers to step into a creative playground where they can fully customise the Maison’s iconic Le Pliage bag.

Singapore was selected as one of only five key destinations in the Asia Pacific region to host this special event, joining locations like Melbourne, Seoul, Hong Kong, and Taiwan.

The highlight of this limited time experience at the Raffles City space is the extensive My Pliage personalisation service. Guests are guided by Longchamp advisors to explore an expanded selection of models and prints, allowing them to dictate every detail of their new accessory.

Shoppers can choose their preferred bag colours, distinctive lettering, leather trimmings, and hardware finishes.

Taking the customisation a step further, buyers can also add a secret message tucked away inside the bag, such as a name, meaningful date, or initials, adding a touch of intimacy to the final design.

Once the creative process is complete, every custom My Pliage piece is handcrafted to order by skilled artisans at the Longchamp atelier in Segré, France.

The grand launch in Singapore attracted a guest list featuring notable local personalities and friends of the brand, including Joanne Peh, Qi Yu Wu, Rebecca Lim, Chantalle Ng, Denise Camillia Tan, He Ying Ying, David Eung Hao, and Kevin Tan.

Whether you are treating yourself or crafting a thoughtful holiday gift, this is a rare opportunity to transform a classic bag into a unique statement piece.

The Longchamp My Pliage space is located at 252 North Bridge Road, Level 1 of Raffles City Stamford, and welcomes visitors daily from 10:00 AM to 10:00 PM.