Sony has teamed up with Sanrio’s iconic Hello Kitty for the first Sony x Hello Kitty collaboration, bringing together selected Sony devices and exclusive Hello Kitty merchandise available through Sony Store channels.
The limited-edition collection covers four Sony products, including the Xperia 10 VIII smartphone, flagship WH-1000XM6 wireless noise cancelling headphones, WH-CH730N wireless noise cancelling headphones and WH-CH530 wireless headphones. Each collaboration model comes with Sony Store exclusive Hello Kitty merchandise designed specifically for the collection.
Pre-orders for the collaboration models are now open, with the Xperia 10 VIII Sony x Hello Kitty Collaboration Model priced at S$919. The WH-1000XM6 collaboration model costs S$609, while the WH-CH730N and WH-CH530 collaboration models are priced at S$249 and S$149 respectively.
The collaboration can also be experienced at the Sony Store at 313@somerset, where visitors can explore the products and try them out before taking photos at a dedicated Hello Kitty themed photo wall.
For the Xperia 10 VIII, the limited-edition collaboration package includes the smartphone, a Sony Store original Hello Kitty sacoche style shoulder bag designed to carry the Xperia and other small essentials, and a Hello Kitty tote bag.
The Xperia 10 VIII is designed as an everyday smartphone focused on ease of use. It comes in Frozen White, Frosted Grey and Misty Lilac and features a display that is approximately 50% brighter than its predecessor for improved visibility outdoors. The smartphone also features enhanced stereo speakers with clearer sound and stronger bass.
A new Rewards & Pay menu provides quick access to payment and rewards applications through a double press of the power button. The phone also incorporates Google AI tools including Gemini, Circle to Search and Ask Photos, while offering up to two days of battery life. Its lightweight design is intended for users who want a device suited to everyday communication, entertainment and photography.
For the headphone collection, the WH-1000XM6 collaboration model combines Sony’s flagship noise cancelling technology with the Hello Kitty themed merchandise. The WH-1000XM6 builds on Sony’s 1000X series with premium sound and advanced noise cancellation, alongside a design focused on immersive listening.
The WH-CH730N offers noise cancellation powered by Dual Noise Sensor technology, together with customisable audio settings, a lightweight foldable design, improved call quality and long battery life. It is available in white, pink, blue, black and beige.
The more accessible WH-CH530 is designed for everyday wireless listening and is available in six colours. Features include intuitive button controls, a built-in voice assistant, multipoint connection, Fast Pair and Swift Pair support, as well as LE Audio compatibility.
Each of the three headphone collaboration packages comes with the selected headphones, a Sony Store exclusive original Hello Kitty pouch for carrying the device and personal belongings, and a Hello Kitty tote bag. The merchandise combines Hello Kitty’s distinctive character with the simple design language of Sony’s headphone range.
The Sony x Hello Kitty collaboration models are available in limited quantities through Sony Store channels, giving fans of both brands a chance to pick up Sony electronics packaged with exclusive Hello Kitty accessories.
