Meta is rolling out Meta One globally, a new subscription service that brings additional features and AI capabilities across Facebook, Instagram, WhatsApp and Meta AI.
The subscription service is launching with more than 50 features covering creative tools, expression and customisation options, expanded access to Meta AI, and professional tools for creators and businesses. Meta said Meta One plans have already reached 15 million subscriptions and trials to date, while the core experiences across its apps and Meta AI will continue to be available for free.
For individual users, Meta One includes standalone subscriptions for Instagram, WhatsApp and Facebook, as well as Core and Premium bundles that provide expanded access to AI powered creative features.
Instagram Plus costs SGD 2.99 per month and includes additional ways to customise the Instagram experience, express oneself and connect with friends. WhatsApp Plus costs SGD 1.99 per month and adds features such as exclusive themes and icons, special effect stickers and the ability to pin more chats.
Facebook Plus is priced at SGD 2.99 per month and offers additional personalisation features, including custom app icons and Super Hearts.
The Core plan costs SGD 8.49 per month and combines features from Instagram Plus, WhatsApp Plus and Facebook Plus with expanded access to Meta AI tools. Subscribers can Restyle more Stories on Instagram, use voice effects and other creative tools more frequently, and generate more images and videos with Meta AI.
Premium costs SGD 27.99 per month and includes everything in Core, along with the highest level of access to Meta AI content creation among the individual plans.
Meta One also includes subscription tiers aimed at creators and businesses. These plans are designed to provide additional tools for managing online presence, engaging audiences and handling customer interactions.
The Essential plan starts at SGD 17.99 per month and includes tools for building a presence with new audiences, as well as increased access to Meta Business Agent on WhatsApp for responding to customers around the clock. It also includes a verified badge, a verified channel on the WhatsApp Business app and impersonation protection, subject to successful verification.
The Advanced plan starts at SGD 45.99 per month and adds professional tools such as advanced publishing features, the ability to schedule Stories up to 30 days in advance, links in organic posts and Reels, exportable analytics and deeper audience insights. Businesses can also provide team members with account access without sharing passwords, while receiving additional linked devices, WhatsApp business broadcast credits and increased Meta Business Agent responses.
For larger teams, the Expert plan starts at SGD 139 per month, while Max starts at SGD 469 per month. Both plans are designed for businesses looking to scale their operations and include the highest levels of feature access and Meta Business Agent capacity.
Meta said Meta One is being rolled out globally, with plans to expand the subscription portfolio to other products including Edits and AI glasses over time.
Features, pricing and availability may vary depending on the region, app and account. Users can continue accessing the core versions of Facebook, Instagram, WhatsApp and Meta AI without a Meta One subscription.
