Orchard Road was transformed into a temporary street circuit on 29 and 30 August 2026 as adidas, the Mercedes-AMG PETRONAS F1 Team and K-pop girl group BABYMONSTER brought a live Formula 1 race car demonstration, hot laps and a motorsport themed fan festival to Singapore.
The two-day adidas Orchard Ignition event attracted an estimated 200,000 fans from Singapore and across the region, marking Singapore’s first Live Race Car Demo in more than a decade. The event also marked the launch of the adidas x Mercedes-AMG PETRONAS F1 Team Vanda Bloom Collection, inspired by Singapore’s national flower, the Vanda Miss Joaquim.
Supported by the Singapore Tourism Board as part of Grand Prix Season Singapore (GPSS), the event was held in collaboration with the Mercedes-AMG PETRONAS F1 Team and BABYMONSTER, an adidas global partner.
The first day on 29 August saw more than 40,000 fans gather for the Garage Display outside the adidas Brand Centre Orchard. Selected visitors were given access to an immersive Guided Garage Tour conducted by technicians from the Mercedes-AMG PETRONAS F1 Team.
Designed to recreate the atmosphere of trackside hospitality and a Formula 1 team garage, the pop-up gave fans a closer look at the engineering and preparation involved in a race weekend. Visitors also had the opportunity to meet technicians responsible for preparing the car for the Live Race Car Demo. Fred Vesti made special appearances during selected Guided Garage Tour sessions.
The event reached its main spectacle on 30 August, when more than 160,000 fans gathered along Orchard Road for Fred Vesti’s high-speed Live Race Car Demo and the adidas Orchard Ignition Fan Festival at Design Orchard.
Vesti took to the 600-metre stretch between Paragon at 290 Orchard Road and TANGS at Tang Plaza at 310 Orchard Road, which was temporarily transformed into a street track. He showcased the iconic Mercedes F1 W04 alongside the new Mercedes-AMG GT 4-Door Coupé, which made its Asia debut at the event in a Singapore-exclusive Vanda Bloom livery.
BABYMONSTER kicked off the flag-off ceremony before Vesti launched the Mercedes F1 W04 down Orchard Road, combining high speed straights with dramatic doughnuts. The K-pop group later joined Vesti for Hot Laps in the Mercedes-AMG GT 4-Door Coupé, experiencing high speed runs and drifting through turns. The action was streamed live to audiences at the event and on social media.
The excitement continued at the adidas Orchard Ignition Fan Festival at Design Orchard, where motorsport, music and Singaporean culture came together. BABYMONSTER first took part in an exclusive fan engagement session featuring quick-fire questions, followed by a Song Charades segment where three selected fans performed their best moves to the group’s popular songs.
Public performances followed, with Singaporean artists Benjamin Kheng and Iman Fandi taking the stage. Iman Fandi is also one of the Singaporean faces featured in the Vanda Bloom Collection campaign. The evening continued with a high energy performance by KIARA.
987FM DJ Joakim Gomez and co-host and interpreter April Kim also hosted giveaways throughout the evening. Fans had the chance to receive Vanda Bloom Collection items signed by BABYMONSTER, Fred Vesti, Kimi Antonelli and George Russell. One lucky attendee also won the flag used by BABYMONSTER during the Live Race Car Demo, signed by the group members.
The adidas x Mercedes-AMG PETRONAS F1 Team Vanda Bloom Collection forms a central part of the campaign, celebrating Singapore’s energy and identity against the backdrop of one of Formula 1’s most distinctive night races.
Inspired by the Vanda Miss Joaquim, Singapore’s national flower and a symbol of resilience and multicultural heritage, the collection features a pink and purple colour palette drawn from the orchid. Floral motifs are incorporated into the designs, while the Mercedes-AMG PETRONAS F1 Team’s signature teal accents appear across the shoulders, collars and cuffs.
The capsule includes driver caps, shorts, T-shirts, fanwear apparel and accessories. Its design combines the colours and motifs of Singapore’s national flower with the visual identity of the Mercedes-AMG PETRONAS F1 Team, while incorporating adidas performance technology for the demands of motorsport and Singapore’s hot and humid conditions.
