SEEK (ASX:SEK), the powerhouse behind Asia’s leading online employment marketplace Jobstreet and Jobsdb, has launched an innovative brand campaign titled ‘Better Matches.’ This region-wide initiative shines a spotlight on the groundbreaking use of SEEK’s cutting-edge AI technology to connect employers and job seekers seamlessly.
The ‘Better Matches’ campaign introduces a creative twist to the job hunting and hiring process, employing animal imagery to depict the complexities of the employment jungle. Through captivating animated videos, Jobstreet showcases its expertise in leveraging AI tools for precise job matching, ensuring both employers and talent find their perfect fit in the competitive job market.
Following the recent merger of Jobstreet, Jobsdb, and SEEK’s platforms across the Asia-Pacific region, the ‘Better Matches’ campaign marks a significant milestone. Now operating under a unified platform powered by SEEK’s world-class AI technology, the brands retain their individual identities while offering a consolidated marketplace for employers and talent.
With global talent shortages reaching a 16-year high and 83% of employers in Singapore facing challenges in hiring skilled professionals, the need for effective job matching solutions has never been more urgent. The unified platform opens doors to over 40 million candidates across eight APAC markets, providing employers with access to a diverse talent pool, and offering job seekers a wealth of opportunities from over 2.5 million employers.
To bring the ‘Better Matches’ campaign to life, SEEK collaborated with Talon Creative (Naga DDB Tribal) to craft a series of engaging animated videos featuring a giraffe, a lion, and a sloth. These creatures find themselves in mismatched roles, highlighting the consequences of not aligning job roles with individual strengths and traits. Much like navigating through the jungle, both employers and talent face challenges in finding the right fit, making Jobstreet’s enhanced platform a beacon of hope.
Employers can leverage the new platform’s AI models to assess talent suitability and receive highly personalized recommendations based on extensive data analysis. By streamlining the hiring process, employers can make informed decisions quickly and effectively.
The ‘Better Matches’ campaign will be rolled out across various platforms, including social media and Jobstreet’s owned channels. Additionally, outdoor broadcasts targeting key tertiary schooling districts and MRT stations aim to reach youths and working professionals. Jobstreet will also introduce digital stickers and META filters on popular social media platforms like WhatsApp and Telegram.
As Jobstreet continues to pave the way for smarter job matching, the ‘Better Matches’ campaign promises to deliver more access to opportunities, talent, and personalized experiences through innovative AI technology.
