Chivas announces LISA, one of the world’s most influential K-Pop musicians, as its new ambassador and the first female face of the brand in Asia.
Through its new ‘I Rise, We Rise’ campaign, Chivas teams up with the iconic and pioneering artist to celebrate and elevate the next generation of hustlers who are forging their own paths to success.
LISA’s success story, in career and in life, blends success and hustle, fully embodies Chivas’ ethos, while appealing to a new generation of Scotch drinkers in Asia.
The collaboration launches with a TV spot, titled “Chivas Regal x LISA: I Rise, We Rise”. Filmed on location in Seoul, South Korea, the ad explores LISA’s own personal journey on an unstoppable movement of endless elevation and sets a contemporary, luxury tone for the partnership. It features striking shots of LISA sipping a Chivas Highball and encouraging viewers to make success on their own terms. This marks the start of a collaborative partnership between LISA and Chivas, with further live events, activations and exclusive drops set to take place later in the year.
In addition, Chivas also presents a new, elevated and sustainable design of its iconic Chivas 12 expression—a bold and contemporary update of its bottle, label and pack that uses less glass, plastic and recycles with less energy. The new design sees the icon reborn for a new generation of modern, sustainability- and style-conscious Scotch Whisky drinkers.
You can look forward to a series of creative projects and event launches that celebrate the rise of the new Chivas 12 through 2022.
The Chivas Regal x LISA campaign will be rolled out across the Asia region via OOH, TV, social, digital marketing and PR.