Skechers is proud to announce Park Seo Jun as its Regional Brand Ambassador for Singapore, Hong Kong, Macau, Malaysia, Thailand, and Vietnam.
In his newly-appointed role, the South Korean actor will front the 2021/22 campaigns of six key growth markets for Skechers. Park Seo Jun’s first official appearance will be in the key campaign for Skechers D’Lites 4.0 collection, one of the brand’s best-selling styles since its debut in 2007, as well as Stamina Airy, a lightweight, super comfortable sneaker range with Air-Cooled Memory Foam insole.
Park Seo Jun’s clean-cut, down-to-earth and versatile personal style aligns with Skechers’ long-standing brand equity of offering ultimate comfort with style.
From sporty shoes that perfectly fit into his always on-the-move schedule and fitness regime to casual sandals for fuss-free days and special collaboration collections that add an extra charm to his personality, Skechers brings out the many facets of Park Seo Jun and helps him explore the different pursuits that life brings, in comfort and style.
The first video campaign, starring Park Seo Jun as the new Skechers Regional Brand Ambassador, is titled ‘Find Your New Comfort Zone with Skechers’. The fast-paced, energetic video opens with a dapper-looking Park Seo Jun in an executive suit, interacting with a black and white anamorphic environment and pushing the boundaries with his style wearing the latest in the best-selling footwear series – Skechers D’Lites 4.0.
This campaign will launch simultaneously across the six markets on 1st November 2021 on various media and marketing platforms, namely television, print, online, social media, as well as in-store and outdoor advertising.