As football fever builds this season, Senoko Energy is bringing the excitement beyond the stadium and into homes across Singapore with a nationwide campaign that celebrates community, connection and shared moments.
Through its new Homeground campaign, Senoko Energy aims to transform living rooms into gathering spaces where families, friends and neighbours can come together to enjoy the matches, share meals and create lasting memories. The initiative reflects the energy provider’s belief that energy goes beyond powering homes and appliances. It is also about enabling meaningful moments that bring people closer together.
At the centre of the campaign is Homeground, a friendly nationwide competition that pits Singapore’s five zones, North, North-east, Central, East and West, against one another. Participants can join through an AI-powered WhatsApp chatbot and will be automatically assigned to a zone based on their postal code. Residents are encouraged to rally support within their zones and cast votes while monitoring a live leaderboard that tracks each zone’s progress in real time.
Voting will run until 5 July, with the winning zone announced on 6 July. Everyone who voted for the victorious zone will be entered into a lucky draw, where 100 winners will each receive $200 worth of GrabFood e-vouchers. The giveaway represents a total prize pool of $20,000 and is designed to help winners host their own game day celebrations at home.
Participation is open to all Singapore residents aged 18 and above, with no purchase required. Each phone number is limited to one entry linked to a single email address, and prizes are non-transferable and cannot be exchanged for cash. Winners will receive their GrabFood e-vouchers on 10 July.
To keep participants engaged throughout the campaign, Senoko Energy will also roll out a series of lifestyle themed polls. The first 100 respondents for each poll will receive a $5 GrabFood e-voucher, adding up to a total of $1,500 worth of rewards available throughout the promotion.
Existing Senoko Energy customers can look forward to additional perks from 5 to 9 June. During this period, customers will receive a private email quiz, and the fastest participants to answer correctly will stand a chance to win prizes from a game day prize pool worth $38,040. Rewards include Mediacorp FIFA World Cup 2026 Season Passes and Philips NA210/09 Air Fryers.
The promotions extend to new and renewing customers as well. From 1 June to 31 July 2026, customers who sign up for or renew eligible Senoko Energy electricity plans can receive exclusive gifts while stocks last. These include a PRISM+ 50L Mini Bar Fridge worth $339, a Shark FlexBreeze Fan worth $279, and a DOOBSTA’ Versatile Fabric Bean Bag worth $199.
