Sephora organizes its first Sephora Playhouse exclusively for Beauty Pass members! - Alvinology

Sephora organizes its first Sephora Playhouse exclusively for Beauty Pass members!

This July, Sephora pulls out all stops for its Beauty Pass members with Sephora Playhouse – Sephora’s first and biggest beauty event in Singapore and Southeast Asia.

Gather your beauty squad! Spectacularly topping its 10th birthday celebration this summer, Sephora Singapore is all ready to launch the biggest beauty playground event in Singapore lasting 10 glorious days!

Welcome to Sephora Playhouse, the first-ever beauty interactive funhouse in Singapore and Southeast Asia that is set to see over 40,000 guests from 20th to 29th July, with a VIP event officially opening the Playhouse on the 20th and Beauty Pass member access from the 21st.


Show your stripes and go with the glow as Sephora takes over the Ngee Ann City Civic Plaza in the heart of Orchard Road.

Spanning a staggering 700 square meters, the warehouse-sized spectacle will present a curated Insta-ready funhouse brimming with all that is Sephora and teaming up with beauty brands that aim to teach, inspire and play

Sephora Playhouse is also set to retail an assortment of makeup and skincare products from some of Sephora’s most coveted brands, as well as limited-edition merchandise only available during the live activation.

Teach: School has never been this fun! Gear up for fun workshops and interactive activities from your favourite Sephora beauty brands.

Keep your eyes peeled for what’s happening in the Workshop area so you can jump straight into the hands-on action with our educators, trainers and partnering brands.

Inspire: Providing a seamless customer experience and as part of Sephora’s omni- channel marketing activations, each experiential space within Sephora Playhouse has a unique QR code which leads the customer to a different Playhouse microsite for even more fun activities online and on-app – ensuring the fun doesn’t end when you leave the Playhouse!

Play: Thematic rooms fire up your imagination as you travel from a prismatic mirror maze through a girly pink ice cream parlour to a Harlem-esque graffiti room with a palette-inspired trampoline.

Playhouse-exclusive sets and launches in a retail space dedicated to brand swag are set to excite beauty buffs, makeup maniacs and skincare savants.


Sign up for a Playhouse session here, available from 4th July.

Sephora Playhouse is open exclusively to all Sephora Beauty Pass members from 21st July to 29th July, 12pm to 10pm, at Ngee Ann City Civic Plaza.

For up-to-the-minute news and updates, download the Sephora app and be part of Singapore’s largest beauty community. Playhouse rooms experiences will also be enhanced with app-exclusive content.

Not a Sephora Beauty Pass member yet? Join today and register to become a Beauty Pass member – online, on-app, or in-store with your first purchase – it’s that easy!

Gold members will enjoy priority access, and friends and family of Beauty Pass members will also be welcomed. What can we say – we just love to celebrate with you!

10 years of beauty, 10 days of fun, brands, workshops, meet-and-greets and more!

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