PUMA celebrates the 45th anniversary of the widely beloved character Hello Kitty with a second collection this year, blending Hello Kitty’s signature cute and bubbly aesthetic with the sporty street-style DNA of PUMA.

The iconic character has ruled pop culture for 45 years after her debut in Japan in 1974. Playful prints, familiar characters, logos and graphics are used across the collection, with accessories such as beanies to statement pieces like shirts and shoes.

The result is a wearable collection made for the streets with a sweet hint everyone’s favourite feline from Japan.

The collection includes:

PUMA Singapore also has activation at PUMA ION Orchard and AW LAB Wisma Atria on 1 and 2 November 2019.

Every $100SGD spent on the PUMA x HELLO KITTY collection at each of these stores entitles one play at a capsule drop machine, where HELLO KITTY themed prizes such as pens, pouches and cuddly plushies can be won. Within the machine also lies grand prizes of shoes or a set of apparel from the PUMA x HELLO KITTY collection.

In addition, ice cream will and ballons also be given to shoppers that post an Instagram story with the PUMA x HELLO KITTY photo frames that can be found in stores as well as with roving ambassadors, with the hashtags #PUMAxHelloKitty and #PUMASG.

PUMA x HELLO KITTY drops globally today with price ranging from $59SGD onwards. Items will be available online, PUMA stores Bugis+, Century Square, ION Orchard, JEM Jewel Changi Airport, PUMA Select at MBS, Paragon, Suntec City and Vivocity as well as AW LAB stores islandwide.