alvinology | Aug 14, 2019 | 0
CapitaLand’s eCapitaVoucher makes its way to the CapitaStar app
CapitaVoucher can now be purchased, stored and redeemed via CapitaStar app. eCapitaVoucher is Singapore’s first electronic shopping voucher of its kind to incorporate gifting and bulk purchase features, which are set to further increase CapitaVoucher’s popularity with all shoppers.
Via the CapitaStar app, shoppers can now buy or gift eCapitaVoucher 24 hours daily and receive timely reminders about voucher expiry dates. CapitaStar members can also exchange their STAR$ for eCapitaVoucher for quick and easy redemption at various cashier points using CapitaStar app.
On the retailers’ end, accepting eCapitaVoucher from shoppers is convenient using the in-store terminals provided by CapitaLand. They no longer need to submit physical vouchers for CapitaLand’s reimbursement, thus reducing paperwork and increasing productivity by some 50%.
Scaling up as a lifestyle platform, CapitaStar has extended its reach beyond CapitaLand’s network to partners from different industries, effectively expanding the avenues for CapitaStar members to earn STAR$. The STAR$ accumulated can then be exchanged for eCapitaVoucher and merchant deals on the CapitaStar app, creating a circle that drives spending at CapitaLand malls.
CapitaStar partners include SP Group, which rewards its utility customers with STAR$ when they opt out of hardcopy bills; and Grab, whose members can convert GrabRewards points into STAR$. CapitaStar has also been adopted as the loyalty programme by The Punggol Settlement, a cluster of food and beverage establishments in the North East of Singapore.
Other partners of CapitaStar include online travel agency Agoda and People’s Association membership card PAssion Card, while partners of CapitaStar’s StayPay ePayment service are American Express and NETSPay. By 3Q 2019, DBS PayLah! customers will be able to link their accounts with CapitaStar to earn instant STAR$® when they transact using DBS PayLah!.
To mark the launch of eCapitaVoucher, CapitaLand will be offering attractive perks and giveaways in the months of February and March 2019. For shoppers who still prefer physical CapitaVoucher, it will continue to be on sale at participating malls (except Clarke Quay). For more details, please visit CapitaVoucher and CapitaStar website.