With Singapore as its first home base, So France is the first concept store (with French grocery) of its kind to be launched on 21 March 2018, born from the private/public partnership of InVivo (France’s top agricultural cooperative group) and the AANA (the Nouvelle-Aquitaine Food Agency).
Artisan produce, world renowned wines and heavenly French delicacies direct from the rich terroirs and, particularly from the Nouvelle-Aquitaine south-west region of France, will be brought in exclusively to deliver the 100% French experience to customers in Singapore.
Strategically located in the lively precinct of Bugis at the Duo Galleria, So France is a sprawling 5000 sq. ft. of four interconnected spaces, comprising a bistro, wine bar, gourmet store and event space for wine tastings and masterclasses.
It is an opportunity for avid Francophiles and lovers of French food and wine to immerse in and enjoy a completely French ambience, whether it is filling baskets with gourmet artisan goodies, sipping a refreshing aperitif or gorgeous Bordeaux wine at the wine bar, or indulging in the crème de la crème of French pastries, cheeses, charcuterie, wines, oysters and more.
Because demand for French products is particularly strong in Singapore, with France as the second largest supplier country, So France also serves as an excellent gateway to Asia for French products and in particular, those crafted by carefully selected French artisans and small producers.
Passionate about what they do, these producers still use traditional processes of their respective terroirs to keep French traditions alive and to maintain the specificity of their products, which are produced only in small units.
So France is proud to offer these quality, authentic and limited products – some for the first time outside of France – exclusively to customers in Singapore.
The So France range is made up entirely of French products emblematic of every region in the country (with more than half coming from Nouvelle-Aquitaine), all of which meets a standard based on the Origine France Garantie label.
In promoting the quality authentic foods of France, So France supports artisan farmers and small producers in their work, particularly those in Nouvelle-Aquitaine, the largest French region stretching from the wetlands of Poitou in the north to the Pyrenees Mountains in the south, scaling the Atlantic coastline on the west and with Bordeaux as its capital.
Many of these producers are passionate about what they do and maintain the traditional processes to craft their products so that customers can experience the truly authentic flavours of France and its rich terroirs.
At the helm of the So France kitchens is Head Chef Frédéric Coiffé, who also comes from the south-west of France and is known for his modern twists on well-loved traditional French dishes. His is a crafted menu of authentic regional specialties, with dishes including parmentier de canard, escargots en persillade, axoa de veau, Bordeaux-style rib-eye steak and more.
Products in the gourmet store
So France’s range is made up of iconic French products, more than half of which are from the Nouvelle- Aquitaine region, including wines from Bordeaux and the south-west; cigars, Cognac, Armagnac, foie gras from the south-west; Bayonne ham, high-quality charcuterie and salted meats; cheese and deli foods; as well as champagne, Provence rosé, olive oil, French bread and pastries, specialties and more.
So France will be home to one of the most exclusive range of wines made by artisanal producers and certified to ensure their origins and authenticity. Customers can discover new and different grape varieties and flavours, which are only typically experienced while on a tour in France and can choose to enjoy the wines with their meal, relax at the wine bar or purchase a bottle at the gourmet store at a very affordable price.