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Wendy’s Brings the Spirit of Dave to Singapore with the New Dave’s Hot ‘N Juicy™ Cheeseburger

Wendy’s Brings the Spirit of Dave to Singapore with the New Dave’s Hot ‘N Juicy™ Cheeseburger

For more than four decades since Wendy’s has been in operation, founder Dave Thomas’ compassion for children is still incorporated into the philosophy of the restaurant, through initiatives like the Wendy’s Wonderful Kids adoption program in the US.

Now, two years after their successful return to our shores, Wendy’s Singapore is continuing Dave’s legacy. Partnering with The Salvation Army Gracehaven, Singapore, Wendy’s Singapore provided their children with an afternoon of fun and great tasting food.

Wendy’s recently hosted ‘Happy Moments for Every Child at Wendy’s’ at its Liat Towers outlet. The theme of the event was inspired by the idea that it is the little moments in life that come together to build a portrait of a happy childhood and whether it is a weekend lunch with parents or an outing with friends, Wendy’s wants to provide as many of those happy moments as possible.

Event photos from "Happy Moments for Every Child"

Event photos from “Happy Moments for Every Child”

In line with the event, Wendy’s also introduced its brand new Dave’s Hot ‘N Juicy Cheeseburger. Considered a complete “taste-lift” of its 42-year-old signature hamburger, Dave’s Hot ‘N Juicy™ Cheeseburger is an homage to Wendy’s founder, Dave Thomas, and is the hottest and juiciest in the company’s history.

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“More than 40 years ago, my father named Wendy’s after me,” said Wendy Thomas. “Now, we get to name our hottest and juiciest cheeseburger after him. It would make him proud – and hungry!”

As Wendy’s thickest, hottest and juiciest burger ever, Dave’s Hot ‘N Juicy Cheeseburger is made with 100 percent Australian beef without fillers, additives, preservatives or flavor boosters. Complemented by a buttered, toasted bun for added flavor and texture, the burger comes with an assortment of toppings like lettuce, tomato, melted American cheese, red oniong rings, crinkle-cut dill pickles, ketchup and real mayonnaise. The burger also has a naturally-square shape that consumers associate with Wendy’s.

Dave's Hot 'N' Juicy Cheeseburger 1/2 Pound Combo meal

Dave’s Hot ‘N’ Juicy Cheeseburger 1/2 Pound Combo meal

More than two years went into the development of Dave’s Hot ‘N Juicy Cheeseburger, with input coming from 10,000 consumers.

Even the packaging received an overhaul. Every Dave’s Hot ‘N Juicy Cheeseburger is wrapped in wax paper and placed in a customized half-box designed to enhance the eating experience by protecting the cheeseburger.

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Last week, I poped by Wendy’s at Bras Basah and ordered a Dave’s Hot ‘N Juicy Cheeseburger 1/2 Pound Double Combo meal for takeaway, together with some other items to share with Rachel for dinner.

Wendy's at Bras Basah

Wendy’s at Bras Basah

Waiting to order my Dave's cheeseburger

Waiting to order my Dave’s cheeseburger

The burger don't look so beautiful as in the promotional photos, but delivers on taste

The burger don’t look so beautiful as in the promotional photos, but delivers on taste

Natural-cut fries with sea salt

Natural-cut fries with sea salt

The giant burger tastes great!

The ingredient went well together and we appreciate the half-box packaging which made wolfing down the chunky burger less messy.

For more information about Dave’s Hot ‘N Juicy Cheeseburger, visit www.wendys.com.sg and Wendy’s Facebook page.

About the Wendy’s Company and its Singapore Restaurants

The Wendy’s Company (NYSE: WEN) is the third largest quick-service hamburger company in the United States. The Wendy’s system includes more than 6,500 restaurants in the U.S. and 25 other countries and U.S. territories worldwide.

In 2008, Lim Bee Huat, Chairman of Kopitiam Group of Companies approached The Wendy’s Company, and successfully brought Wendy’s to Singapore. Wendy’s opened its first Singapore restaurant in December 2009 at Lau Pa Sat Festival Market, and since then Wendy’s have grown and just recently opened their 11th Singapore restaurant at Jurong East MRT Station, in March 2012.

About The Author

alvinology

Alvin is a marketer by day and blogger by night. He is a 100% geek who spends too much time surfing the web.

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