London Underground’s “Baby On Board!” Badges

London Underground's "Baby On Board!" Badges

This came in the mail yesterday – a couple of “Baby On Board!” badges issued by London Underground.

They were sent to us with love by our friend, Melvin Ryan Tan from London.

“Here in London, there’s this initiative by the London Underground for expectant mothers to wear these badges (especially during winter time when people wear big coats) to identify themselves as pregnant and needing a seat. I requested some for you (referring to Rachel) and hopefully if you wear them in Singapore, you might cause a new initiative to be launched!” Wrote Melvin in his letter.

Frankly, I think this badges are an awfully good idea. The Public Transport Council (PTC) or SMRT should consider launching a similar initiative in Singapore.

Technorati Tags: london underground, london underground pregnant women, baby on board, baby on board badges, london underground’s baby on board badges, singapore public transport council, singapore pregnant women, singapore public transport, singapore smrt, baby friendly public transport, pregnant women friendly, pregnant women friendly public transport

alvinology

Alvin is a marketer by day and blogger by night. He is a 100% geek who spends too much time surfing the web.

View Comments

  • It seems like I should congratulate you & your wife then ;) You are going to be parents!
    Congratulations!

  • Thank you, TT!

    On another note about Alvin's blog entry - I look more obviously pregnant now but seated commuters are still dozing off just when I appear in front of them. Heh heh.

  • Great Idea! It has been difficult for me to distinguish if the women is just simply plump or pregnant .. especially in the early stage of their pregnancy!

Recent Posts

Mediacorp to Broadcast 28 FIFA World Cup 2026 Matches Free-to-Air in Biggest Coverage Yet for Singapore Viewers

Mediacorp, the official broadcast rights holder of the FIFA World Cup 2026 in Singapore, has…

2 hours ago

[Review] JIHO Samgyetang SBCD: Korea Famous Samgyetang Chain Opens In Chinatown And Here Is A First Look

Since 1991, JIHO Hanbang Samgyetang has been simmering its beloved herbal ginseng chicken soup to…

4 hours ago

i Light Singapore 2026 Returns This Friday With 14 Light Installations Across Marina Bay And Raffles Place

Asia’s leading light festival transforms the city into an interactive playground of movement, light and…

4 hours ago

Mahjong Social Club Arrives At Common Man Coffee Roasters For One-Night Event On 19 June

Common Man Coffee Roasters (CMCR) is turning up the social energy at its Joo Chiat…

4 hours ago

Say Hello to Smudge-Proof, Long-Wear Lashes With Heroine Make’s New Mascara Launch

Beauty lovers looking for longer-lasting, smudge-proof lashes now have something new to try, as Japanese…

4 hours ago

A Better Coffee Ritual for Busy Mornings: Philips Baristina Launches in Singapore

Coffee culture in Singapore has been shifting fast. Home café setups are everywhere now, from…

4 hours ago