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The Coffee Bean & Tea Leaf launches The CBTL Single Serve Beverage System in Singapore

The Coffee Bean & Tea Leaf launches The CBTL Single Serve Beverage System in Singapore
This snazzy laboratory-like set-up greeted me when I was ushered to my seat

This snazzy laboratory-like set-up greeted me when I was ushered to my seat

Last Tuesday (29 Mar), I attended the launch event for The Coffee Bean & Tea Leaf‘s single serve beverage system, The CBTL.

Singapore is the second launch market globally after The CBTL’s debut in the U.S. last Dec. The Coffee Bean & Tea Leaf is a Singaporean-owned and Southern California-based company. They are known for innovations in the coffee and tea retail industry such as the now ubiquitous Ice Blended drinks. The CBTL marks their forage into the single serve coffee market.

At the launch event, we were first greeted by The Coffee Bean & Tea Leaf’s Chief Executive and President, Mel Elias for a friendly introduction to the brand and their various innovations in the coffee and tea retail trade, including The CBTL.

Mel Elias giving his introduction to The CBTL

Mel Elias giving his introduction to The CBTL

“Existing machines either make espresso only or coffee and tea only. Now consumers can get both in a single, easy-to-use system that is not only functional but beautifully designed as well,” said Elias.

Invited guests then get to experience a hands-on tutorial on making premium coffee and tea using The CBTL System:

Two energetic Cofee Bean & Tea Leaf staff led the demonstration for The CBTL tutorial

Two energetic Cofee Bean & Tea Leaf staff led the demonstration for The CBTL tutorial

The capsules which we got to experiment with

The capsules which we got to experiment with

Making my first cup of premium coffee with The CBTL Kaldi

Making my first cup of premium coffee with The CBTL Kaldi

Coffee dispensing

Coffee dispensing

After getting to try out The CBTL first-hand, I found it really all simple-to-use and elegant – pop a capsule in; press a button; and tada – your beverage is ready in a few minutes! Clean, hassle-free.

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Check out The CBTL introductory video below to get a sense of what I mean:

[youtube url=”http://www.youtube.com/watch?v=vlbVEDP_hUE”]

Designed by Italian company CAFFITALY SYSTEM, the CBTL System comes in two models, the Contata and the Kaldi. Both offer automatic beverage proportioning and a twin pressure system for consistency of taste.

The Kaldi

The Kaldi

The machine features easy capsule insertion and automatic ejection, a large capsule drawer that holds up to 10 used capsules and an energy saving function. The Contata, priced at S$299, is available in Gray/Black. The Kaldi, priced at S$389, is available in Metallic Red, Blue/Silver and White/Silver.

The Contata on the left and The CBTL Milk Frother on the right

The Contata on the left and The CBTL Milk Frother on the right

Accessories are also available, including the cordless frothing pitcher, The CBTL Milk Frother, which we also got to play with at the event. With the press of a button, the machine offers both automatic heat control, so milk never burns, and no-guess measurement indicators for correct proportions of milk and froth. I was reasonably impressed by its simplicity. The CBTL Milk Frother retails at S$149 individually or S$99 if purchased with a CBTL machine.

The CBTL Capsules

The CBTL Capsules

Wide variety and coffee and tea

Wide variety and coffee and tea

The machine is designed to be used exclusively with capsules from The Coffee Bean & Tea Leaf. The CBTL capsules are available in a box of ten at a retail price of S$9.10.Varieties include four espressos, four coffees and four teas; Italian Espresso; Continental Espresso; Premium Espresso; Premium Decaf Espresso; Viennese Brew; House Brew; House Decaf Brew; Chai Tea; English Breakfast Tea; Tropical Passion Tea; and Moroccan Mint Tea.

The perfect house-warming gift

The perfect house-warming gift

My overall verdict is that The CBTL System offers a range of nifty coffee machines and accessories at a very reasonable price. Simple, clean, slim-built and functional, I think the CBTL machine will make for great house-warming gifts or for newly wed couples. 🙂

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About The Coffee Bean & Tea Leaf

The Coffee Bean & Tea Leaf was founded 48 years ago in Los Angeles, California as a gourmet coffee chain. The first franchise was opened in Singapore in 1996 and then the company was acquired by Singaporean business partners in 1998. Outlets and footprints have grown tremendously since that takeover, from 28 to over 775 retail stores in 21 countries including the U.S., Asia and the Middle East.

The Coffee Bean & Tea Leaf is a media darling and popular with celebrities and Hollywood screnwriters and is often featured in television shows and movies.

For address, store information and hours, visit www.coffeebean.com.sg

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About The Author

alvinology

Alvin is a marketer by day and blogger by night. He is a 100% geek who spends too much time surfing the web.

1 Comment

  1. pineapplegarden

    No Earl Grey tea? 🙁

    Reply

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